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23 best practices for email marketing

Make sure you're up to date on the latest best practices for this strategy.



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Stay up to date in the email industry by reading the top blogs by expert marketers.


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Learn the ropes on how to conduct a profitable blast to your list.


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Take a look at what's need to build a profitable email subscribe list.


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New to this strategy? Take the time to read the basics on how to conduct this strategy.

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Benchmark Email Review

Benchmark is an email auto responder service provider that prides itself in a free membership plan that just might be the last email solution that you ever need.


If you’ve ever suffered from a meager marketing budget, Benchmark might be the email marketing solution that you’ve always been looking for, so you can finally start establishing yourself and your business as an authority in your niche.

  • Benchmark is for you if you’re on a budget and want to start email marketing today without paying a single red cent for an email marketing service.

  • Benchmark offers 24/7 support via phone, email, and their live chat so you’re never lost and always have answers to your problems regardless of how simple or complex.

  • Benchmark is one of the most affordable solutions when you’re ready to scale your business or if you already have an existing list. Importing your leads into Benchmark is simple and they do not require your leads to confirm their subscription.

Benchmark Email Review
Benchmark Email Advantages
  • Perfect For Beginners – One of Benchmark’s chief advantages is the idea that you can join for free. More specifically, if you have less than 2,000 subscribers, you can send up to 14,000 emails per month for absolutely zero cost. This makes it an ideal choice for email marketing beginners.


  • Highly Scalable – If you have intentions of growing your subscriber base, you can still proceed with the utmost confidence as Benchmark has a truly vast array of plans to fit your budget regardless of how quickly or aggressively you intend on scaling your business.


  • Very Inexpensive – If your list is currently midsized, you might be shocked to learn just how affordable Benchmark is to start. This in conjunction with their impressive list of features equates to a very appealing package for email marketers of all levels.

Benchmark Email Disadvantages
  • Lack Of Features For Free Accounts – If you decide to enroll in a free account, you won’t have access to many of Benchmark’s best features, such as data security plans, subject line split testing, and client email previews.


  • Limited Email Sends For Free Accounts – On the free plan, you’re limited to 14,000 total emails per month. So if you have 2,000 subscribers, you can only send a total of 7 broadcasts per month. This might be a problem if you prefer to send emails on a daily basis.


  • Higher Priority To Double Opt-In Subscribers – One fascinating feature with Benchmark, is that they place higher priorities on lists that adhere to double opt-in methodology. This may indicate that a lower priority server is used for email marketers who choose to use single opt-in lists. This may not be a disadvantage depending upon how you look at it, though it’s certainly worth noting.

Who Is Benchmark Email Ideal For?

Bloggers, product vendors, affiliate marketers, ecommerce sellers, authors and network marketers could all benefit from Benchmark’s services.


Email marketing these days is no longer an advantage, it’s an absolute requirement.


Benchmark stands out with their free plan that enables new email marketers to try them out without paying a single penny, potentially for the life of their account.


This in addition to Benchmark’s readily available customer support which is available 24/7 via live chat, telephone, or an email ticketing system.


So if you’re an email marketer on a budget, or are afraid to sink too much of your marketing budget on email marketing to start out with, Benchmark might be an ideal solution for you.

Benchmark Email Signup Process
Benchmark Email Signup

Signing up for Benchmark is as easy as visiting their homepage, and clicking the “Free Plan” button that prompts you to register for free.


Absolutely no credit card is required to register for Benchmark, and the free plan could be the last email marketing solution that your business ever requires as long as you don’t outgrow the plan.


In the event that you do outgrow the free plan, there are several low cost tiers you can upgrade to which provide maximum scalability without the high cost.

Benchmark Email Ease of Use
Benchmark Email Dashboard

Even if you’re absolutely new to email marketing the Benchmark control panel is intuitive and easy to follow.


So you can begin email marketing without any complex knowledge of email marketing. Upon logging in you’ll see clearly identified areas for creating emails, creating new lists, and adding contacts.


Sending emails with benchmark is a particular breeze, and you can upload your existing leads with an Excel file and start emailing within a few minutes.


Sending broadcasts, setting up email auto responders, and configuring analytics are all very straight forward and the learning curve isn’t very high, and if you ever have any questions the Benchmark support staff is around 24/7 waiting to answer any questions that you may have.

Benchmark Email Features
Benchmark Email Features
  • What You See Is What You Get Editor – No matter what type of brand you have, or what type of marketing presence you’d like to create, developing a beautiful email marketing message is simple using Benchmark’s what you see is what you get editor.


  • 100% Mobile Responsive Templates – If your current emails aren’t mobile responsive, you’re missing out big time. You’ll be happy to learn that all of Benchmark’s emails are 100% mobile responsive on nearly all mobile devices. They look great on traditional desktops too.


  • Subject Line Split Testing – Subject line split testing is perfect if you want to develop a better sense of what types of emails your subscribers love to read. Use this feature so you can learn how to better craft your future emails for increased opens, clicks, and sales.


  • Automated Email Followups – Maybe you’ve developed a beautiful 30-day email marketing sequence that you want to be seamlessly sent to your new leads on a predefined schedule? If that’s the case Benchmark makes deploying your branding and sales messages a piece of cake.


  • Blog RSS Email Integration – Imagine if you could automatically send your email subscribers new email marketing content each time you posted a new blog? With Benchmark’s RSS Email Integration, it’s easy to accomplish.


  • Information Security – Make no mistake, hackers and black hats would love nothing more than to steal your customer database. That’s why Benchmark’s data security features will provide peace of mind in an otherwise vulnerable data security world. With this feature, a password is required before anyone is able to export your list so you can keep your customers safe.


  • Sub Accounts – Maybe you’d like to have your virtual assistant manage your email campaigns, but you don’t want them to have access to your master Benchmark account. This enables you to keep separate lists, and private payment information private, while at the same time allowing your help to send emails to specific lists on your behalf. If this sounds like a good idea, it’s simple to establish sub accounts for your employees to use.


  • Easy Lead Capture Forms – You don’t have to be a graphic design expert to create beautiful landing pages using Benchmark’s lead capture form designer. Everything is what you see is what you get, and you can easily place these forms on almost any website, or even social media hot spots such as your Facebook pages.


  • Surveying And Polling – Knowledge is power. That’s why it’s always a genius idea to survey and poll your audience. If you have Benchmark you won’t have to hire an expensive firm or learn confusing software, because you can quickly and easily deploy surveys and polls to your audience.


  • Google Analytics – Face it. Nobody can provide more accurate statistics than Google Analytics. That’s why Benchmark has partnered with Google, so your emails will have more accurate data than you could possibly obtain elsewhere. Integration is a snap, so you can track your email statistics with the utmost accuracy.

Benchmark Email Integration's

PayPal – You realize how valuable PayPal is for collecting payments. But maybe you’ve struggled adding your clients and customers onto your email list? Benchmark easily integrates with PayPal, so you can instantly and automatically add buyers onto your list.


Shopify – Shopify is quickly becoming one of the hottest platforms for ecommerce. The biggest problem is that you still need to build your list! So if you sell goods on Shopify, rest easy because you can automatically add your buyers to your Benchmark email newsletter the moment they buy from your Shopify stores.


Gmail – Do you have a massive list of contacts in your Gmail accounts? If so, you’ll want to check this out. Benchmark can actually connect directly to your Gmail account so you can easily add those subscribers directly onto your email list with the click of a button.


Google Docs – Is your team or list of clients attached to your Google Docs drive? If that’s the case, adding those subscribers to your Benchmark email list is easily accomplished.


Salesforce – Have you ever sold products on Salesforce? Benchmark will easily allow you to add all of those customers onto your email list, without any complicated forms or hassle.


Zoho – If your business uses Zoho, you’ll be pleased to learn that Benchmark integrates with your Zoho user base, so you can easily import all of your Zoho contacts using Benchmark.


Zendesk – Imagine if you could send all of your customers who need support an email with a simple click? Or maybe you could send everyone who has ever opened a ticket using Zendesk a onetime email? Importing your Zendesk contacts is a breeze using Benchmark.


Unbounce – All of your Unbounce pages can easily integrate with Benchmark, so you can turn all of your beautiful landing and marketing pages into a powerful lead generation mechanism.


FreshBooks – Do you have any clients on FreshBooks? If you do, you can crack a big smile because importing them onto Benchmark is fast, easy, and seamless.


Tumblr – Tumblr is one of the largest blogging platforms on the planet! For that reason, you might love the idea that you can integrate an enticing lead capture form easily into your Tumblr blog, even if you can’t write a single line of code.

Benchmark Email Pricing
Benchmark Email Pricing

Benchmark pricing essentially comes in two flavors. The first flavor is their 100% free plan. Their free plan allows you up to 2,000 subscribers, and you can also send up to 14,000 messages per month.


That means that if you have 2,000 subscribers, you could theoretically email them 7 times throughout the month. (2,000 subscribers * 7 = 14,000 total messages).


The good thing about the premium tiers of the Benchmark payment plans, is that there is a graduating scale so the prices increase minimally as you add more subscribers.


All of the premium plans also have unlimited email sends per month, so you’re only limited as to the quantity of emails that you may send on the free plan. Also, it would seem that the higher priced tiers are comparatively cheaper than other similar email marketing solutions.


So if you have up to 1,000 subscribers, the monthly fee is $18.95. If you have up to 5,000 subscribers, the monthly fee is $46.95.


If you have up to 10,000 subscribers, the monthly fee is $73.95. And if you have over 100,000 subscribers, the monthly fees start at $449.95 per month.

Benchmark Email Support

Benchmark Support is available 24/7 via live chat on their website, phone, and also through an email ticketing system. Upon browsing Benchmark, you’ll immediately see that they actively advertise their live support.


Live support for an email marketing solution is so vital for both beginners and advanced email marketers.


Whether you need help split testing a campaign at the highest level, or just aren’t sure how to make your lead capture pages look good on your WordPress blog, Benchmark is around 24/7 to help you through the process.


That’s why you can feel at ease with an omnipresent technical support solution that Benchmark provides around the clock, and it doesn’t matter how you prefer to communicate with them.

Benchmark Email Reputation

After conducting research on Benchmark, their foremost attribute seems to be their excellent pricing points for beginning email marketers in addition to their low cost scaling options.


You probably realize by now that some email marketing solutions can become quite costly, so if you’re in the market for a low cost email marketing solution that still vaunts a wide array of impressive features, Benchmark might be worthy of consideration.


Benchmark has a reputation as easily one of the cheapest email marketing service providers and offers 24/7 support. These two variables might put them ahead of the pack for your own business and marketing needs.


There is absolutely zero risk to begin testing their services to see if you like them if you’re a beginner, and even if you’re advanced you’ll find that their cost is a pittance compared to other providers.

Benchmark Email Review Conclusion

If low cost, high scalability and easily accessible support are priorities for your business, then Benchmark hits the nail on the head and you might consider giving them a whirl.


So ask yourself if cost is an issue for your business? Would it feel good to start out email marketing without paying a single red cent?


Maybe you’re a novice email marketer, or your business currently isn’t using any email marketing at all. If that’s the case, then perhaps Benchmark is the service provider that you’ve been waiting for. Even if you decide that you don’t like their features and layout, they’re entirely free to use so either way you win.


Contact Benchmark support. They’re around 24/7. Put them to the test so you can better determine if they’d be a good match. Even if you have an existing email list, or if you have a self-hosted solution that you’ve been struggling with, consider checking them out and you’ll find that the overall cost of doing business might shrink drastically with their impressive scaling options.


What if you don’t have a current list, and you realize that now’s the time to start email marketing? Then ask yourself how would it feel to empower your business with email marketing for zero cost. If it would feel good, then consider checking out Benchmark today so you can begin email marketing without paying a single penny. When you reach the time to scale, you can do so without breaking your bank, regardless of how small your budget may or may not be.


About Mike DeVincent

Mike researches and reviews products for Top 10 Marketing Software. Mike has vast experience in blogging, teaching and internet marketing. See Mike's profile on Google+.

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