Email automation software is a smart investment for any business of any size. Email automation software is reasonably priced, and yet offers benefits that could be worth thousands of dollars to the business, including:
 

• Time saved handling email campaigns

• Ease and convenience in creating campaigns

• Increased revenue

• Better customer engagement

• Nurturing of new leads

• Keeping a business fresh in its customers' minds

The amount of time and effort it would take to personally send out the right emails to the right people on a regular schedule would be immense and, in fact, untenable. Email automation software makes it possible for businesses to reap all the benefits of email marketing, in a way that is relatively quick and very convenient.

This increased convenience is an obvious benefit of email automation software. The learning curve for most automation options is relatively short and shallow, as many service providers focus on usability and an intuitive interface as a core part of what they do. That means that before long, any business can learn to use the software to craft their campaigns. They can relax then, knowing that their software will take care of reaching out to the right customer at the right time.

However, it's worth noting that increased convenience is just one of the reasons a business should invest in email automation software. Another important reason is its potential to dramatically increase their bottom line. Research by B2Bmarketing.net and Circle Research shows that 32% of businesses see increased revenue after a year of using marketing automation, with that figure rising to 40% after two years.

Using automation software allows a business to hyper-target each email to its recipient. They can segment their email list by a multitude of factors, including:
 

• Position in the buyer's cycle

• Length of time as a customer

• A subscription to or interest in a particular product or services

• Purchase history

• Demographics such as age or location

• Attendance at an event

• Sign up to a list or a request for more information

List segmentation means that a business can carefully create each email to appeal directly to its recipients. Customers enjoy getting emails from brands they like and use regularly. With email automation, businesses can make sure those emails are directly relevant.

As well as focusing on relevancy, businesses can use email automation software to carefully nurture new leads, hopefully building to a sale. This is most commonly done through the use of specific emails known as autoresponders.

An autresponder is, simply, a series of emails sent out on a timed track. One very common use of autoresponders in business is to provide a series of useful emails to new customers or subscribers. In email automation terms, that means a business would set up a series of emails to be sent at pre-defined emails when a new customer subscribes to their email list or requests information. Autoresponder content is typically written to introduce the business and drip feed useful information tips, while gradually bringing in more details about what the business does and how it can help the customer.

Email automation helps a business boost sales and build a good relationship with customers old and new.