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23 best practices for email marketing
Learn what you should and shouldn't do when it comes to blasting out mass email.
How to create a email marketing campaign
Learn step by step how to send massive amounts of emails out at once.
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Is email marketing effective for your small business
Is this still the best method for you? Be able to blast out a newsletter at anytime is good.
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Read insights and techniques from the world's best emailing professionals.
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Take a look at the definition and overview of this popular method.
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What is email blast software?
Email blast software is a way to reach out to more clients, which is also called email marketing. Email marketing is a strategy that is used by marketers, where they send out a commercial message to a group of people.
Normally, the term, email marketing, is usually used to refer to sending email messages with the purpose of strengthening the relationship of a merchant with its current or previous customers. These emails can also be used to send out ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness.
This can encourage customer loyalty and repeat business, as well as acquire new customers and can also be used to persuade current customers to purchase something immediately. Using this strategy means that every email that is sent out is a potential sale or a new business client.
Having a good email list means that it can also be sold to other people so that they are able to grow out their business. Having an email blast software allows people to be able to manage all of their email campaigns in one place.
This software can keep track of contacts, the number of emails that get sent out, and when they get sent out. Choosing the best email software will make managing emails an easy task for every business.
Why use email blast software?
See Results
Incorporating emails into a marketing campaign is an easy and inexpensive way to gain new customers and build better relationships with existing clients. Email marketing is the online version of direct mailings, but takes less time to create and send out. The impact of direct mail can be a difficult thing to track and takes up a lot of time to see the results. But having an email marketing plan lets businesses be able to see exactly who is opening their mail and which emails are leading to sales, that way they are able to change their strategy quicker.
Saves Time
Sending out mailers take up a huge chunk of time, with creating a marketing campaign and then sending out mailers. Businesses have to make sure they pick a campaign that will last a long time because of the extended period of time between campaign development and implementation of that campaign. While email marketing campaigns can be completed in just a few hours, allowing businesses to be able to help reduce their stock, promote a limited time special, and even create flash sales. Email marketing allows for short camp gain time frames.
Personalized
Most other advertising campaigns, in mailers, radio, and even television have to do a one size fits all campaign format. This can set limits on that personable feel that clients want, and can even alienate customers. But using email blast software gives businesses many dynamic opportunities. It has the ability to send out personalized emails to clients, and some are even able to offer people to ability to feed in personalized information such as, previous items that customers have bought, promote similar items that they might be interested in, and sales that are going on. Plus being able to create separate emails is less of a challenge than having to create different mailers for different clients.
Communicate More
Since emails take less time to create, it makes it possible for companies to communicate more often with their customers. This means that instead of only sending out one flyer or catalog every month, companies can easily send their customers offers once a week, or even once a day if there is a sale going on. But keep in mind that it is usually typical to just send out one marketing email every week, do not want to overwhelm clients with emails.
Get Results
Being able to test marketing strategies is just good business. Email marketing makes it easy to see results. With the right software, it is easy to see what graphics, headlines, offers and even colors that users and customers will respond best to. It is incredibly easy to simply create and send one version of an email to half of a companies email list and a second version of the same email to a different section of an email list. With very precise tracking tools that email blast software offers it is easy figuring out which marketing message worked better to convert sales or user actions.
What to look for in email blast software?
- Visual Editing
Having a good visual editor will make first email impression really wow clients. When picking out an email marketing software, look for easy to use visual styling tools. Which can include Drag-and-Drop functions, photo editing, and ready to use templates.
- Multilingual capability
Having an email campaign that is able to create content in at least two languages will allow businesses to serve a larger target market. The email software should be able to take those emails in different languages and then send them to groups based on language preference.
- Autoresponders
Automation is the main reason why businesses invest in an email marketing software. Look for a software that features autoresponders because it will help save money and time by automatically responding to every email with a reply that the company has received the message and will respond.
- Customer Relationship Management (CRM) Integration
Integrating a CRM system with the email software, allows business to be able to update data in real-time, ensuring that records are up-to-date for the next campaign.
- CAN-SPAM Compliance
Since the U.S. introduced legislation to prevent the spread of spam emails. So look for an email marketing software that complies with CAN-SPAM rules. Some software will analyze emails content, and make sure messages will not be blocked by spam filters.
- Analytics & Reports
Receiving data should be the center of all email campaigns, and having a software that does just that is key. Being able to get a detailed overview of how a campaign is performing will let companies see which email campaigns are the most profitable. Having this information will optimize campaigns and improve results over time.
- Segmentation
Dividing subscribers into overlapping or separate segments or groups is an important aspect of email marketing. This means businesses can select contacts by multiple fields in email lists to be better able to identify ideal sub-sections, and narrow down segment focus.
- Bounce Handling
Email software should also track bounced emails and will automatically delete those bad email addresses from the collected user information. Sending out emails to bad email addresses is a waste of resources, and get a company mistaken for a spammer.
- Website integration
In compliance with the CAN-SPAM every email that is sent out must contain a working unsubscribe link. Which means that having a software with the capability to include an unsubscribe link will give recipients the chance to unsubscribe from any unwanted service.
- Testing workflow
Be sure that the email software allows for test emails to be sent out.Emails should be sent to several accounts within an organization to look for spelling errors, formatting mistakes, and that all the links work.
- Managing multiple lists
Some email software will provide tools that allow subscribers to choose from multiple newsletters or categories when signing up and will let companies be able to manage these groups from the same administrative interface.
- WYSIWYG Content Editor
Having a WYSIWYG (what you see is what you get) editor lets the staff easily add and format the email text through Word style administration area, which will allow a company to send out nicely formatted emails.
Email blasting software strategies, tips and tricks
- Send emails from an actual person and not a company. This will increase email open rates because people are more likely to trust a personalized sender name over a generic one.
- Get to know who is reading emails. Make an effort in understanding what they are interested in and that will help build a better relationship with clients. Figuring out which clients are here to stay and which ones are passing through will help in personalizing each email campaign.
- Go mobile. With the majority of emails being viewed on mobile devices, make sure that the emails that are getting sent out are optimized to be seen on all mobile devices. Do this by picking fonts that are big and easy to read on a small screen. And make sure that the call to action button is the right size, so it is easy to click on with a touch of a thumb.
- Keep it short. People want their emails to be short and to the point. Having one column of text is enough room for an email, otherwise, the recipients will lose interest in the email and will delete it.
- Have captivating subject lines. It is the first thing that a customer sees, so it has to grab their attention. They should get a general idea of what the email will be about, but not so much information that they do not have to open it. Be careful not to mislead clients with subject lines that are not relevant to the content that is in the emails.
Top 10 Best Email Blast Software Compared
Email marketing is the highest converting traffic source, beating search and social by large margins. Research has shown for every $1 invested, it can produce $42 in returns. Sending out a bulk email campaign to your subscriber list is the best way to generate revenue on demand. Using the mass emailing services below you can quickly and cheaply conduct large email blasts without the need for any programming knowledge.
