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We rank marketing software according to 6 major categories; relevance to category, vendor reputation, ease of use, functionality, pricing & partner program strength. We seek to bring to our audience the most reliable and user friendly software that anybody can use.

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The top 18 email marketing blogs

Learn how to run a profitable e-newsletter from the best in the business.

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What is email marketing?
Before creating your first newsletter be sure to read this article first.
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How to create a email marketing campaign
Learn to setup a auto-responder to automate the sending of your newsletter emails.
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23 best practices for email marketing
Learn how to get most of your subscription newsletter.
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How to get emails for email marketing
Building an audience for your e-letter is the most important aspect of your online business.
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High End Newsletters

aweber
5 stars

$9 - $1,300

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eCommerce Integration

Advanced Newsletter Design

Advanced Tracking

$13 - $110

Advanced Reporting

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Landing Page Creator

Transactional Rules

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Mobile Responsiveness

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BenchMarkEmail

$9 - $415

Comprehensive User Interface

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CRM Functionality

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MailerLite

$19.90 - $209.90

Private IP Address

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Automation & Segmenting

Integrated Social Analytics

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Social Integration

FreshMail

$19 - $149

30 Day Free Trial

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700+ Templates

Unlimited Emails

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Robust and Highly Flexible

ConvertKit

$29 - $3,999

Flexible Automation Rules

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Landing Page Creator

Wordpress Plugins

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Unlimited Automation

ActiveTrail

$15 - $799

30 Day Free Trial

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User Friendly and Affordable

StreamSend

$14 - $405

Marketing Automation

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SMS & MMS Campaigns

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ActiveCampaign

$10 - $400

iPad Subscribe App

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In-depth Reporting

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Simple and Affordable

Newsletter2Go

$11.95 - $29,200

Integration With 300+ Apps

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Segmenting & A/B Testing

Drag & Drop Email Editor

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Powerful and Simple

4.5 stars
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What is email newsletter software?

Email Newsletter Software allows small and large businesses alike to directly market their commercial products and messages to a group of recipients via email. It allows you to form a connection with old and new customers that can keep them coming back.

You create a newsletter, either with a pre-designed template or by creating one from scratch to start with. You can then choose an email recipient group to send to and then choose a date and time to send it. Your send list can be imported from your existing list and you have to option to create sub-lists. With a press off a button your newsletter is now on its way to your subscribers, no hassles, no bulk email amount limits and no entering individual email addresses into a bulk email.

Once your email newsletter has been sent, your software will have tools that you can use to track the email and see who reads it, who doesn't, if there are any issues like non-functioning or bounced back email addresses and gather demographical information that you can use for newsletters to target a specific audience.

Set up an autoresponder or two for anyone who emails you and you have created your first connection that could lead to purchases and orders. It really is that easy! Email Newsletter Software is used widely by a vast array of small and large businesses. It cuts down on the time you would spend by automating several tasks that could otherwise be time consuming. You then free up your time to focus on what's important, running your business.

Why use email newsletter software?

Regardless of what size business you run, investing in Email Newsletter Software has many advantages. For a start, it enables you to reach a broader group of potential customers. Practically everyone uses email every day. By using Email Newsletter Software you can get your brand or business on the map in an effective, efficient and economical way.

Email Newsletter Software is simple to use, allows you to create and send your newsletters at any given time and can be used by anyone. Through the use of a mailing list, you have the ability to send information to a wider range of specific potential customers at a very low cost.

There isn't a lot of overhead to pay for, such as you would for the cost of having your newsletter designed, tested and then sending out a printed newsletter. Since it's a paperless marketing system, you are also supporting the “green initiative” and helping the planet.

Tracking is another advantage of using Email Newsletter Software. Through the use of analytics, click-through's, bounced emails and un-subscribers you have the ability to track users at your fingertips. This data can be utilized to track opened email rates, both negative and positive responses and connects marketing and sales. When used properly, this data helps you to tweak and create better future newsletters.

With the rules and regulations of spam and spam-filters, you don't want to waste time sending to people who aren't interested in what you have to say. Email Newsletter Software offers unsubscribe and opt in/out options that will help shorten the list of prospects and focus on those who want to read your newsletter. The choice is in the hands of the receiver, meaning you won't have irate individuals reporting or complaining about receive spam.

You also have the advantage of a faster response time in comparison to how long it takes to send direct mail, which can take up to 10 days before you get a response from a potential customer. However, email-marketing software can generally give a response turn around time up to 3 days, in some cases within minutes.

As mentioned earlier, an email newsletter has a global reach. You can send your newsletter from anywhere you happen to be to anywhere in the world your target list is. Email marketing doesn't have boundaries to contend with.

You have the ability to personalize your newsletters, which means those receiving your emails get a more personal message. When you connect to potential customers with a personal greeting or offers that interest them it tends to get a better response.

Email Newsletter Software also offers special tools to measure the results of your email campaigns by calculating conversation and click through rates. It can show you how a person found your website as well. Statistics can help you target specific audiences based on age, location, income and more.

You get more ways to interact using Email Newsletter Software, such as through music, videos, quizzes and so on. In all, it gives you a marketing tactic that is highly effective. With your first use, Email Newsletter Software will have paid for itself.

What to look for in email newsletter software?

Trying to choose the best Email Newsletter Software package may feel like a daunting task. However, there are some key features and tools that you should look for.

Visual Editor – a good visual editor will make your newsletter pop, which is what you need to make an individual want to read it. You also want creating your newsletter to be simple. Functions such as drag and drop, live editing, customization, and photo editing can make it easy to create impressive newsletters for novice and skilled individuals alike.

Templates – using a pre-designed template for your newsletter can save you hours that you would normally spend creating a newsletter from scratch.

CRM – you should be able to integrate your management of customer relationships with the software, bringing together marketing and sales that will result in campaigns that are more effective. It will allow you to update demographic information in real time, meaning your data will always be up to date and ready for your next newsletter campaign. Being able to create newsletter content that is based on your CRM data can give you an edge and your contacts relative content, such as things they previously bought.

Analytics and Report Functions – a good Email Newsletter Software program is meant to help cut through the clutter of all of that data you've collected by giving you detailed overviews of just how well your newsletter is doing. Choose a program that gives you an easily accessible dashboard and analytic and report functions that give specific information regarding demographics, how people are getting and viewing your newsletter, whether they open, forward or delete the emails and what content is being clicked on most. A good program will offer interactive graphs and ways to optimize your email campaigns.

Auto-responder – the main reason a business uses Email Newsletter Software is for automation. A good program will allow you to set up auto-responders, allowing you to save time and money by automating a few tasks. For example, setting an autoresponder message for each email you receive. It makes it more personal and a sender feels that there is a connection with a simple message that says you've received their inquiry and will reply as soon as possible. It streamlines how you reach new customers through email follow ups.

Spam regulation compliance – its important that your software complies with Can-Spam regulations. It not only makes sure you are not sending unwanted emails to individuals, but maintains your reputation, while keeping you legally safeguarded.

Email Optimization - email optimization in your software can give insights on whether your subject line will be caught by spam filters, if there are broken links or legitimate HTML coding, or if the email will look as intended when a recipient opens it.

List Segmentation – using a one size fits all approach in email marketing doesn't work well. The software you choose should allow you to create segmented lists or groups that are geared towards locations, click-through's, or whether they engage with your auto-responder messages.

Web Based Option – when images are not loading in the recipient's email, there should be an option to view the newsletter online.

Time Controlled Dispatch - the option to set up a schedule for when a newsletter gets sent is a great automated option to have. Let's say you are sending a newsletter campaign the same day that you are meant to be away on holiday or over a weekend. With a time controlled option you can set the date and time and then leave it, knowing your email will go out as intended.

Email Prices – if you need high volume or flexible options for email marketing it can sometimes be expensive. So, you want to find software that will give fair pricing on bulk email, such as set amount per thousand emails, or flexible pricing that suits both large and small companies alike.

Apps and Integration – having the ability to integrate your email newsletter with apps such as PayPal, Google, Shopify, Twitter and other social media means you can reach even more people. You can set your newsletter to post a link to your Twitter account the day it gets sent for example.

Email newsletter software strategies, tips and tricks
  • Focused Topic - The first thing you need to do is decide what type of newsletter you want to send. One of the biggest issues is having a newsletter that is unfocused and cluttered up with too much unneeded information. Choosing one specific topic for your newsletter theme is necessary. Then you can build around that theme with relevant stories and information. Don't be random, choose a topic that will pull all of the other information in your newsletter together.

  • Balance – Another mistake many make is to fill their newsletter with far too much promotional content and not enough interesting educational content. Not everyone wants to read about your services or products every time. Over time they could end up tuning out and opting out. A good ratio is 90% interesting and educational material and 10% promotional material. It gives them a reason to keep coming back to your newsletters.

  • Subscriber Page – You should have a subscriber page that tells your potential subscribers exactly what they will find in your newsletters, how often they will be receiving them and perhaps a small preview. If a subscriber isn't sure what they are getting themselves into, they may choose to not subscribe at all.

  • Creative Subject Lines – A creative and enticing subject line will more than likely draw a subscriber to actually open the email. Rather than sending the same subject line for every newsletter, choose one that guarantees a subscribers interest.

  • Minimal Design – Another mistake many make is the design layout. There needs to be enough white space so that the newsletter doesn't appear too cluttered and confusing. It's ok to be creative and add your own flair. But keeping the design simple and streamlined makes it easier for a subscriber to focus on the content of the newsletter.

  • Minimal Copy – The content in your newsletter should be concise and get right to the point. Too much copy can make a subscriber lose interest fast. One trick is to give the reader a small taste of the topic and then sending them to find out more on your website.

  • Test It – Before you hit that send button send yourself a couple of test emails so that you can see how your email newsletter will look to your recipients.

  • Keep Your List Updated – It's always a good idea to keep your sender list fresh and remove any recipients whose email bounces or that doesn't open. This is where having analytics and report functions in your software is necessary. You can see in just a click or two who reads your emails, who always deletes them without opening and what email addresses seem to not be functioning. A stale email list means a loss of interest and sales.

Email Newsletter Software has come a long way since the 1990's and is a necessary investment for anyone looking to reach a large number of people with the information you want to impart, without taking up hours of your time dealing with related marketing tasks.

Top 10 Best Email Newsletter Software Compared

Building a email list is the best online asset you can own, because you then own your traffic and can send clicks on demand. Creating a engaging e-newsletter is the best way to build and retain a good relationship with your leads and customers. Using the email newsletter tools below you can easily and quickly add a opt-in form to your website to collect new subscribers, and with the click of a button you can blast out a email to your list anytime you want or alternatively you can setup a auto-responder that automatically sends emails out at pre-defined times to your subscribers. Most tools below you can begin for free today.

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