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Related Categories

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Leading Keyword Research Tool

Long Tail Pro
5 stars

$27 - $99

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Generate 1000s of keywords fast

Huge database of 320M keywords

Comprehensive comeptition data

$25 - $37

Real time filtering

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In-depth competitor analysis

800 keywords produced quickly

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Popular Keyword Analysis Software

WordTracker
SEMrush

$70 - $550

Custom report building

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Multiple tools included in one

Find competitors keywords

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Comprehensive SEO Tool

AuthorityLabs

Good user/reporting management

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"Not provided" work-around

Local results tracking

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Accurate Rank Tracking

HitTail

$10 - $80

Sophisticated algorithm

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Easy and quick to use

Analyzes your current web traffic

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Long Tail Keyword Specialist

SEO Profiler

$49 - $999

Google bidding data

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Competition insight

Key word difficulty score

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Built-In Keyword Analysis Tool

SE Ranking

$42 - $202

Keyword Efficiency Index

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Short and long tail results

Built-in keyword search tool

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Unique KW Database

SpyFu

$49 - $299

Custom branded reports

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Find high converting ad copy

Find competitors keywords

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Competition Intelligence Tool

SerpBook

$9 - $329

Good for SEO agencies

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Great charts and reports

Easy to user interface

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Simple Cheap Rank Tracking

BrightLocal

$19 - $64

White-label reporting

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Track Rankings

Audit & Cleanup Citations

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Local SEO Software Leader

4.5 stars
4.5 stars
4.5 stars
4.5 stars
4 stars
4 stars
4 stars
4 stars

$99 - $450

What is Keyword Research Software?

This refers to an application designed and developed to provide users with vital information related to their seo strategies. The application allows users who own websites and blogs to know how different seo strategies are responding by providing vital information that will help with decision making.


The application comes with several features such as rank tracker, seo audit tool, social analytics, automated reporting, white label, web and PPC analytics among others. They are designed to be accessible via the internet providing accessibility to tools for users via an intuitive dashboard.


The application helps to cover every step of an SEO campaign of different caliber ranging from rankings to backlinks. There is a wealth of basic and pro level features that makes it a perfect fit for SEO newbie’s and professionals.

Who uses it?


Website owners host their platforms not only to provide users with information, products and services but to earn money in the process. Information is a powerful tool and users look for the most relevant and informative content that helps to make decision making easier. For instance, if a parent wants to know who is the best dentist or pediatrician for their child in the city, they will use the search engine. This means that if a dentist has a website, the parent will find about it and contact them for more information.

This has led many website owners to engage in SEO practices not only to be ranked higher on search engines but to attract more organic traffic to their website. To ensure SEO campaigns are successful, measures must be taken and this is achieved by an seo reporting software. It provides the users with vital information regarding SEO campaigns. So, who uses it?


a.) Website owners
b.) Bloggers
c.) SEO consultants/Digital marketing agencies

Benefits
a.) Provides the user with vital information regarding SEO campaigns
b.) It provides users with a platform where information is congregated in one place
c.) It helps to provide real time data ensuring decision making is easier
d.) The dashboard is intuitive and can be accessed across different devices with ease.
e.) It allows the user to automate reporting
f.) Allows the user to create beautiful reports that are easy to understand
g.) It is packed with a wealth of features.
 

Why use SEO Keyword Research Software?

It is important for any website or blog owner to invest in a search engine optimization reporting application and below are reasons why.

Improves decision making


As a website owner, your site is an investment which means it has to generate money for you. To achieve this, you need to engage in SEO best practices that will ensure your site attracts many visitors which lead to high conversion rates and lead generation. Apart from that, one needs to ensure that the website is ranked highly on search engine results. Why?


It is a common belief among online users that websites found on the first page results of a search engine are reputable. This means that visitors will click a link located on the first page more than one located on the other pages.


To achieve the above, you need to set up SEO strategies. Results from the different strategies need to be measured and reports generated. With this application, website owners will be able to monitor different SEO strategies easily and generate reports quickly. This improves decision making.

Allows report generation


Real time data collected from different SEO strategies are inform of numbers. These numbers by themselves are not understable and cannot be easily translated. The application has the ability of generating reports from real time data collected. This allows the users to generate different reports depending with the kind of information one needs.


For example, users have the ability of generating reports for social analytics, Google adwords, search engine ranking, backlinks, paid search, email marketing and referrals among others.


With these reports, a website owner can be able to know if the strategies developed are working or not.

Cost effective


It is costly when you pay an SEO marketer or company to help improve your website ranking as well as your organic traffic only to be disappointed in the end. This can be attributed to poor SEO practices as well as lack of accountability especially when it comes to the performance of SEO campaigns.


As a website owner, this reduces your ROI on the website. When you invest in the application, the reports generated as well as other useful tools will allow you not only to manage the campaigns but to improve your website’s ROI.


This can be attributed to the low cost of the application thanks to the useful features it comes with it.

Intuitive dashboard and no installation


The application is designed with the latest in web technologies. This means that users are able to access the application via different devices. This is because the application can scale itself thanks to responsive frameworks.


It is hosted by the service provider which eliminates the need of any installation on personal computers or servers within your possession. Thanks to this, you don’t have to worry about any upgrades, the amount of disk space it occupies or whether the application infects your computer or files.


This removes the hassle of maintaining the application as it is maintained by the service provider. All you have is access to a dashboard.
 

What to look for in Keyword Analysis Software?

1.) Rank Tracker


Keywords are very important not only to online users but to website owners and search engines. Online users type keywords on the search bar hoping to find relevant information from the billions of websites hosted online. An example of a keyword is “plumber New York.” This will display websites and blogs belonging to plumbers who have content with the above keyword.
When looking for the best search engine optimization reporting application, you need to find one with the rank tracker feature. This helps to monitor one’s SEO performance thanks to search engine rankings and the keywords. The data is presented in form of tables and charts allowing the user to make smart strategic decisions.

2.) Backlink monitor


Backlinks are vital to any content presented on a website. When you back link content, it means you are voting for the credibility of the information found on another website. The right application should allow you to track which backlinks are available, their strengths, the anchor text and more.

3.) SEO Audit Tool


An application with this feature will allow you to analyze, discover and eliminate issues that are common on a website. These issues are known to impact one’s SEO efforts. This allows you to prioritize and even tackle common issues which plague your SEO efforts.

4.) Social analytics


Social media is a vital part when it comes to internet marketing. With this feature, the user can monitor and track engagement across different social media platforms. For example Twitter, Facebook, YouTube, LinkedIn, Google Plus and Instagram among others.

5.) Competitors rank tracking and spying


It is important to know the level your competitors are ranked at. With this feature, you can develop SEO strategies that will help you beat your competitors allowing you to stay ahead.

6.) Web and PPC analytics


This feature allows the users to have the right information from different sources. It helps to analyze your Google analytics data, Facebook ads, Ad words and Google Webmaster tools. You don’t have to open different applications to get the reports you need anymore.

7.) Local results tracking


Your business website needs to be accessible easily to your local customers online. This feature allows you to know if your local SEO efforts are working. You can track search results at the postal code level providing you with accurate performance information.

8.) Global domain tracking


You can easily add domains or pages that you need the application to track. This can be done from any country or in any language you need. This is achievable through different search engines for example Google, Bing and Yahoo among others.

9.) 100% White label


You can add your company logo and color scheme thanks to this feature allowing it to resonate well with your business brand. This can be done across the dashboard as well as available mobile apps. If you are an SEO consultant, you can tell your clients the reports were generated in-house.

10.) Drag and Drop dashboard


The best search engine optimization reporting software needs to have an intuitive dashboard with drag and drop capability. The dashboard provides all vital information on a quick glance. You don’t have to switch between different applications to get the reports you need. For marketers, you can show clients the different metrics which demonstrates your marketing efforts.

11.) Automated reporting


You no longer have to make excel spreadsheets which take hours to complete. With the automated reporting feature, you can generate different types of reports on a particular schedule. All you need is to set different settings and you are done.

12.) Easy report customization


You can finally have the data you need on your report thanks to this feature. It helps to customize a report allowing the user to add, edit and remove elements they don’t need. This allows for brief reports that make meaning and provide useful information and insight.

13.) Easy to use


Unlike excel spreadsheets which require the manual input of data into tables and generation of different charts, the application is easy to use as all the tools require a simple click and results are provided.

14.) Beautiful reports


To make a successful presentation, you need to have easy to understand and beautifully aligned reports. The application can do this for you as the charts are drawn with different colors as well as the numbers, titles and headings. You don’t have to spend a lot of time explaining the information available.

15.) Data export


The right application should allow the user to export the reports and data generated in different formats. For example text, HTML, sql and CSV among others.

Keyword Research Tools Strategies, Tips and Tricks

a.) Setting up automated SEO client reports


As an SEO consultant or marketer, it is important to keep your client informed at all times. This regards matters on SEO strategies, their performance, the problems and solutions developed. One way of doing so is by providing reports.
The application can help to generate reports without the need of manually doing so. This is attributed to the automated reporting tool. All one needs is to set the date, select the fields’ data should be captured from, add the logo, the comments sections and others. The application should do the rest.

b.) Locating website errors
Every application made will always have bugs and this is true even for websites. Some errors found on websites include dead links, slow page load times, duplicate content and spelling errors. These errors can compromise your ranking as well as your organic traffic. No user wants to click on a link that generates a 404 error or read content that is full of spelling mistakes.
With the application, the marketer has the ability of locating different issues that plague the website. When they are identified, solutions will be provided immediately saving the website from poor ranking and low traffic.

c.) Personalize the reports
It is important to let your clients know that reports on SEO are made specifically for them and their businesses. This will ensure that they appreciate your efforts finally maintaining good relations with your company.
This can be achieved through the white label feature available in the seo reporting software. It allows you to set up the right logo for your client, the business name, email, website and postal address among others. This is done only once and the application will use the information every time reports are generated.

d.) Let the reports speak your client’s native tongue
As an SEO consultant, your relationship with your clients is very important. You will have clients from around the world and to improve relations, you can serve them with reports in their own native tongues. This can be achieved through the application language translator which can convert data and information on a report into the client’s native tongue.

e.) Generate clear and understable reports
It is important to ensure that reports generated are clear for your client. They should be meaningful and easy to understand. You need to know that clients will not pay for reports that they don’t understand. To do so, you need to use color. You can utilize different color schemes which add an extra prominence to key elements in the report. For example title and headings.
You can also separate the data into clearly labeled tables and charts. This will make the data easy to understand at first glance. You can also add relevant comments using explanations. This helps to explain any tech details available in the report.

Top 10 Best Keyword Research Software Compared

Every SEO strategy starts with keyword research, you need to optimize your web pages for the keyword search phrases your target audience are typing into search engines. Targeting the right keywords can mean the difference between success and failure when it comes to search engine optimization, you need to ensure the keywords you're targeting have ample search volume, commercial intent and low competition. Using the keyword analysis tools below can help you find profitable keyword search phrases to target.

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