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How To Build A Landing Page That Converts Well
Before you build a landing page you should some important aspects first.
18 Landing Page Best Practices
Learn what you should do in order to run successful landing page campaigns.
Learn a wide range of techniques and strategies to improve your opt-in rates.
13 Conversion Tactics To Improve Opt-In Rates
Learn what professional markets do like A/B split testing to increase sign up rates.
34 Successful Landing Page Examples
Take a look at some high converting A/B split tested pages that get high signup rates.
Market Leader - 1 Million Pages Built
$29 - $127
Intuitive easy page designer
100+ fully customizable templates
Huge widget and integration library
$97 - $297
14 day free trial
Massive email/cart integration list
Dozens of funnel templates
Complete Sales Funnel Software
$70 - $550
Huge feature set
Integrates wtih social media forms
Comprehensive Landing Page Creator
Real time statistics
30 day free trial
Simple Landing Page Tool
$10 - $80
4 Integrated Marketing Tools
$15 - $799
A/B split testing
Free sub-domain hosting
Email Software With Built-In Landers
$49 - $999
Advanced targeting options
Built-in page WYSIWYG editor
Dedicated A/B Split Testing Tool
$95 - $1,195
14 day free trial
Auto optimizing features
Landing Page Tool & Consulting
$55 - $1,100
Segementation & personalization
Visual A/B test page editor
Comprehensive CRO Platform
$49 - $69
Full screen video backgrounds
Cheap & Simple Landing Page Builder
$29 - $199
What is A Landing Page Creator
A landing page creator is a handy piece of software that allows business owners and markets to create landing pages in a few easy clicks.
Landing pages are a vital part of the sales funnel for any business who sells online. Landing pages give customers all the information they need to encourage them to click through and make a purchase. They can be used to guide customers towards buying any product that is a good match for them, from webinars and e-courses to physical products.
Landing pages can also be used to capture leads. Visitors input information, often in return for free information such as a short e-course or an e-book, and the landing page captures that information so that businesses can use it to build their mailing list and keep in touch with their customers.
Building a landing page is no easy task – especially building one that works well and helps to drive conversions. Businesses might well be put off by the idea of all the coding and design that goes into it. That's where a landing page creator comes in. Landing page creators make it easy to build a landing page in hardly any time. Landing page creators come equipped with everything a business owner needs to build the ideal landing page, with no prior coding knowledge needed.
Landing page creators are ideal for any business owner or marketer who wants to move their customers through the sales funnel towards making a purchase. They're a great tool for businesses of any size, and are especially useful for businesses who don't have someone on their team who can code well. But even businesses who have their own web developers can benefit from the fast solution a landing page creator provides.
As well as helping businesses to build the landing pages they need, the software is usually set up to allow A/B testing (testing two versions of a landing page to see which gets more conversions). A landing page creator isn't just a handy web page builder. It's a powerful marketing tool.
Why Use A Landing Page Creator
A landing page creator is a solid investment for any business who wants to boost their online presence and make more money online.
Landing pages are key to guiding customers through the sales funnel to make a purchase. Although a landing page technically refers to any place on a website that a customer “lands” ready to interact with the site, the term is most commonly used for pages that are built with the aim of encouraging customers to either leave their details, or click through to make a purchase. As such, landing pages don't usually have very obvious links back to the home page, as their purpose is to capture a customer's full attention and discourage them from clicking away.
Landing pages need to be easy to scan and engaging to look at. Putting together the right “look” for a landing page is a huge task, but a landing page creator makes it so much easier. Most offer pre-made templates that have been designed to encourage conversion, making it simple for a business to customize the template to make it their own.
The ease of a landing page creator means that a business can put together a landing page that works with the minimum of effort. A good landing page will grab customers' attention and encourage them to read the information and click through to make a purchase. That means more sales and more engaged customers – two things which are vital for the growth and success of any business.
Most landing page creators also come with the ability to carry out A/B testing. That means that businesses can try out two different versions of a landing page to see which one is driving the most conversions. Carrying out A/B testing lets businesses see what is working best in that moment, and can also help them get a feel for what their customers respond to best, which can then inform future campaigns and plans.
Landing page creators can also be integrated with social media and email, giving businesses more ways to reach out to their customers and encourage them to buy. The time that they save is worth a lot of money to any business, and the reasonable fees for most landing page creators are a much better use of resources than the high fees a business would have to pay to get a professional web designer in. Landing page creators give businesses a way to build their pages themselves while still achieving a professional look and desirable results.
Landing page creators can also be used to collect lead information and build up the business' email list. This is a must for any business that wants to succeed, whether they operate mostly online or out of a physical location. Social media trends change and search engines periodically alter their algorithms, but an email list is a consistent point of contact with customers that can ultimately boost engagement and profits.
Customers are online looking for businesses. Once they find them, a landing page can be used to grab their attention and make that sale. Landing page creators make the processes so much easier and are highly recommended for any business.
What To Look For In A Landing Page Creator
With so many landing page creators on the market, businesses might find themselves wondering which one to go for. Here are 12 must-have features that set the best landing page creators aside from the competition.
•Easy to use page builder. Ease of use is an absolute must. Any new software takes a little bit of getting used to, but the landing page creator should be simple and intuitive to use. Businesses should be able to build and change pages quickly and easily to get the look they want.
•Pre made templates. Pre made templates make it much easier to build a landing page, and can spark ideas as well. The templates should be customizable so that businesses can tweak them to match their own needs.
•HTML editor. Not everyone will want access to an HTML editor, but sometimes it's helpful to have. An HTML editor gives website owners the opportunity to make any specific tweaks they need to make sure their website is exactly what they want it to be.
•A/B testing. A/B testing is a crucial feature when choosing a landing page creator. A/B testing gives businesses the chance to try out different things and see for themselves what works best. This means they can make the most profitable choices and see their website grow in popularity and conversions.
•Landing page segmentation. Landing pages don't need to be one size fits all and in fact it's probably better if they're not. Landing page segmentation gives businesses a way to show different versions of their landing page to different customer groups. For example, they might have different landing pages based on demographics, purchase history or specific areas of interest. Landing page segmentation makes it easy to reach out to different customers.
•Mobile support. More and more customers are using mobile devices to browse the web, and landing pages need to reflect that. If a landing page doesn't display well on a phone or table, the customer will click away and the sale is lost.
•Lead capturing. Landing pages aren't just for making a sale – they're great for lead capturing too. Landing page creators should make it easy to capture leads, usually through a form, so businesses can build up their email lists.
•Customizable forms. Whether for lead capturing or collecting details at the point of sale, it's important that businesses can use their landing page creator to build their forms, their way. A customizable form builder ensures businesses can get the information that matters most to them.
•Image and video embedding. Images and videos add a new dimension to landing page content, giving it visual interest and making it more engaging. Videos can be used for testimonials or introductions which build a stronger connection with the customers, while images can be used to tell a story and evoke a response.
•Comprehensive reporting. Building a fantastic landing page is only the first step – businesses need to see at a glance how well that landing page is working. Any good landing page creator will offer comprehensive reporting that takes real-time data and demonstrates all the relevant statistics for the landing page.
•Fair pricing options. Landing page creators are generally reasonably priced – businesses should be able to find one with all the necessary features for around $30 a month for the basic package. Offering different packages with increasing scope of use makes it easy for businesses to scale up and when their needs change.
•Excellent support. If something goes wrong, businesses need to know they can reach out and get help ASAP. When shopping for a landing page creator, they should check out support options and make sure they're fast and reliable.
Landing Page Creator Strategies, Tips and Tricks
Once a business has decided on their landing page creator, they might find themselves wondering just how to get the most out of it. The 4 strategies below can help them use their new creator to its best advantage and drive more sales.
•Gather leads. Landing pages are a useful tool for gathering leads. Customers simply fill out a form with their details, and the business can add those details to a database or mailing list (after making clear to the customer that they will do so, of course). A strong list of leads provides a good bedrock of interested, engaged customers who like what the business does and want to hear more about it. Leads can be built into a mailing list who can be kept engaged through regular updates and offers. Leads can also be approached about other products or services that match their needs and interests.
•Segment customer lists. A strong engaging landing page is good – and more than one is even better! Many landing page creators give the option to show different landing pages to different customer segments. For example, a business could vary the landing page customers see depending on their purchase history, geographical location or specific interests. Breaking a list up in this way means each customer will see the landing page that is best tailored to their interest, and will be more likely to stay.
•Offer free products. Landing pages are obviously fantastic for driving sales, but offering free products can also be profitable for the business in the long term. Free products usually take the form of an e-book, webinar, or a short e-course. Offering free products has two big advantages. First, it's a way of gathering leads to build a mailing list. Second, free products showcase a business' expertise and helpfulness and encourage customers to stick around.
•Try a webinar. Webinars are becoming increasingly popular these days and it's easy to see why. A webinar is an opportunity to share expertise with customers in a way that feels personal and immediate. Webinars work well both as free products to build interest and as paid products for customers who want to go that much deeper into the knowledge the business has to offer. Webinars also offer scope for customers to call in and get a one on one consultation as part of the broadcast. Landing pages are useful for building interest in upcoming webinars and guiding customers to sign up or pay to reserve their spot.
Top 10 Best Landing Page Creators Compared
If you're looking to build your email list, generate leads, sell your product or service and do other marketing campaigns like signing people up to a webinar then creating dedicated landing pages is a great way to go about it. Below we've picked what we think are the top 10 best landing page creator software tools that allow anybody to easily create landing pages without having to know how to program or code anything. These tools allow you to easily drag n drop elements onto a landing page then upload that page to your domain. With these pages you can run specific marketing campaigns through PPC, paid social and email to generate leads and sales.