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If your a small business then you need to learn how to do local SEO to reach nearby customers.
How to optimize your website for the search engines
Learn all the tips and tricks for perfecting your site to perform the best in search results.
How to find the best keywords for SEO
Every profitable SEO campaign starts with keyword research, learn how to pick the best target phrases.
How to perform SEO for a website
Learn how to apply search engine optimization techniquest to get more traffic to your site.
How to get good quality backlinks
Getting quality backlinks for your website has always been the #1 factor in high search engine rankings.
Industry Leading Local SEO Software
$19 - $64
Audit & cleanup citations
Track rankings
White label reporting
$200 - $1000
Link prospector
Reputation builder
Local citation finder
Multiple tools and services
$20 - $100
Business listings audit
Citation finder
Online review monitoring
Highly Accurate Rank Checker
Good user/reporting management
"Not provided" work-around
Local results tracking
Accurate Rank Tracking
$10 - $80
Keyword & competition data
Multiple search engines & countries
iOS & Android Apps
Built-in Position Tracker
$49 - $999
Google bidding data
Competition insight
Key word difficulty score
Built-In Keyword Rank Checker Tool
$75 - $375
Custom reporting
Full white label platform
Multiple ranking location checks
Extensive Keyword Tracking
$299 One Time
Accurate rankings
Large, established company
Comprehensive SEO Tool
Built-in Rank Tracker
$29 - $449
Competition data
City based tracking
Historical keyword archives
100% White Label Solution
$19 - $99
Report scheduling
Historical SERP results
Adwords integration
Beautiful Dashboard
$99 - $450
What is Local SEO Software
Search engine optimization plays a huge role in attracting more traffic to your site. And using SEO tools can be very helpful, but what about the small business that needs to localize its use? How can it narrow down its search options?
Well, this small business would need to put most of its focus on the area in which it operates. This is where local seo software comes in. It's used to efficiently reach that local audience. These tools can help you figure out which marketing strategies you need to use based on your physical location. It can also carry some of these strategies out for you.
So who uses it? Well, local seo software can benefit any type of brick and mortar business, but it is especially beneficial to the small business owners who have limited time and little to no staff. This is because it allows you to automate so many of your tasks.
Sure, coming up with strategies for your business can make you more productive, but it's the execution that can hold you back. This type of software helps to free up your valuable time and gives you the ability to focus on developing lasting relationships with your clients. To the small business owner, these tools can act as a personal assistant--constantly helping you to find new solutions.
Why use Local SEO Software
When it comes to local search engine optimization, the more information you have the better off you are. For the most part, every decision you make should be based on facts and figures. That's why having software tools available is so invaluable. It can provide you with fresh and up-to-date information that can really add to the life of your business. And the best part about it is, it's all measurable.
This software improves your rankings in the search engines. The second page of Google is often referred to as a wasteland because of how few people view it. In fact, studies have shown that an overwhelming majority of users end their search at the first page. This is why rankings should be taken very seriously. You should do your best to get as much organic traffic as possible. Local SEO software can give you updates on where you stand in the rankings. It can help you figure what you're doing differently than your competition as well as the keywords you should capitalize on.
It helps you to zero in on your local customers.One of the most important factors of a successful marketing campaign is being able to identify who your audience is. This is even more important when you consider advertising for brick and mortar businesses. Knowing in what areas your customers reside can give your business a huge boost. Local SEO software helps to calculate there whereabouts. Gathering data such as age, location and other important factors will make it easier to craft your brand.
It makes it easier for local audiences to find you. Not only can local seo software connect you with your target audience, but it can also get them in touch with you. With the right tools, you will be able to identify which directories would be of the highest quality. This puts you in front of a wider audience and increases your visibility. Local SEO software can help you get the attention of new customers. By using these tools carefully, you will be able to easily get more unique views each month.
Another great thing about local seo software is that it ensures that you don't have to do it all by hand. Let's be honest, gathering data can be an extremely tedious task. Not only do you need to find credible sources, but you also need the time and the skills to analyze it. Fortunately, this type of software cuts to the chase and does it all for you. The only thing you're responsible for is putting the information you're given to good use.
What To Look For In Local SEO Software
Every local seo software has it's own set of features and capabilities. The tools you choose will ultimately depend on your priorities and the type of business you have. However, there are a few features that almost everyone can benefit from. Here's a 12-point checklist that you can use when deciding which tools are best for your needs.
1.) Tracks Optimization Progress
Search for software that is capable of giving you step-by-step checklists that you can use in order to track the progress of your optimization. The best tools track your progress as you go, even when you have closed your browser.
2.) Alerts You To Schema Markup Errors
Look for a tool that can tell you exactly which pieces of content on your website is marked and the errors that it finds in the way it's marked up. This can be extremely helpful if you have your website has schema that you are not sure is being interpreted or read properly.
3.) Scan Directories
Ideally, your local seo software will be able to scan the top 12 directories and let you know where you’re listed and whether these listings are accurate.
4.) Monitors Reviews
One of the best features to keep an eye out for is review monitoring. A local seo software that can offer daily reports on all of the major review sites is invaluable. The best of these tools will send you an email everyday with new reviews as they are being crawled. You may also be able to set up the software to monitor your competition's reviews.
5.) Gathers Client Reviews
Not only should you use a software that monitors reviews, but also one that asks clients to give you reviews. Asking your clients for their opinions is a huge part of local SEO.
6.) Identifies Keywords
It's important that your software is able to offer keywords and phrases that people use to search for your products and services. This is very helpful when you are tying to figure out which words to use in your blog posts and website copy.
7.) Builds Citations
Some of the best local seo software will be able to scour hundreds of opportunities for you to submit your business to powerful directories. And they are usually able to do it with a lightning fast turnaround time.
8.) Audits Citations and Performs Cleanup
Not only should your software be able to build citations, but they should also be able to audit and clean them up. It should go through all of your listings, fix the inconsistencies, remove the duplicates and claim the most important citations so that you can improve your visibility.
9.) Tracks Your Ranking
Search for a tool that can accurately track your ranking and enable you to monitor your organic and local organic searches. Figure out where your business shows up in all of the major search engines.
10.) Supports Multi-locations
Keep in mind that some of the best software can support businesses and brands that operate in several locations. They feature summary metric views which allow you to digest, summarize and filter through large amounts of data for each location.
11.) Customizable Interface
In some cases you will need to report to your clients. In this situation, being able to customize your interface is good for your brand and makes you look more professional.
12.) Finds Link Opportunities
If you want to build your brand, then link building is going to be a critical part of the process. Choose a software that makes finding links extremely easy. Be on the look out for tools that have the ability to find guest posting opportunities, expert interviews, content promotion, forums and professional organizations. Building links is one of the quickest ways to build a stellar reputation and be seen as an authority in your field.
13.) Tracks Conversions
The best local seo software can keep track of your customers both online and offline. It can show exactly where all of your business is coming from. And it even provides a way for customers to tell you how they heard about your business.
14.) Technical and Customer Support
Choose a software that offers live chat, conference calling or email support. As with any other software, it can be easy for things to go wrong. In these times, you'll need some assistance and a certain level of technical and customer support.
Local SEO Software Strategies, Tips and Tricks
Sure, you should be careful about the products you choose and the features they offer. However, knowing how to use them is just as important. Let's go over a few key strategies.
- Find new citations
One of the most important parts of building your presence online is by submitting your website to directories. But keep in mind, you should always be careful to focus on those that are the most reputable. What's great about certain software is that it is able to identify the directories that get the most traffic. This means that it eliminates the work of your having to search for them. Allow your local seo software to search for the high-quality directories that you are not apart of and then sign up for them.
- Fix old citations
You would be surprised to know how many people misspell their business name. Or sometimes it is just simply a case of forgetting to add a new number or address to your contact information. Whatever the case, having your website listed on a directory is of little use when the information is incorrect. That's why it's important that you constantly check on your listings to ensure that there is no confusion about your NAP (Name, address and phone number.) Allow your software to look for errors in these listing and correct those that either contain errors or information that is outdated.
- Monitor your rankings
If you want your business to be successful, then it's extremely important that you rank as high as possible in the search engines. Keeping a tab on your rankings can help you to decide when you need to make changes and adjustments to your website. Use your software to figure out how your customers see you. You can easily do this by traveling from one location to the next to find out where you rank in the search engines. Just enter different zip codes and towns into your browser to check your progress. This also gives you a little insight about what you need to do differently than your competition.
- Monitor your competition
Now that you know how high on the search engine your competition is, it's important that you know why as well. Another way to learn more about your competition is to know what people are saying about them. Opinions usually come in the form of reviews. Use your review tool in order to figure out your competition's strengths and weaknesses. Alter your business plan so that you offer what they cannot.
Top 10 Best Local SEO Software Compared
Local search volumes, espcially on mobile have steadily increased for several years now. Everybody is looking for local services via search engines, this represents a huge opportunity for local businesses to capitalize on. Using local search engine optimization software can help you achieve higher rankings through optimizing your website, finding local business citation sources, link building, and attracting quality customer reviews on sites like Google My Business, Yelp, Angies List, TripAdvisor and many more. If you're running a local SEO agency, then using the local SEO tools below is sure to make your job easier. Our recommendation for dedicated local SEO software goes to BrightLocal and WhiteSpark, which are 2 of the industry leaders.
