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23 best practices for email marketing
Learn what you should and shouldn't do when it comes to blasting out mass email.
How to create a email marketing campaign
Learn step by step how to send massive amounts of emails out at once.
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Is email marketing effective for your small business
Is this still the best method for you? Be able to blast out a newsletter at anytime is good.
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The top 18 email marketing blogs
Read insights and techniques from the world's best emailing professionals.
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What is email marketing?
Take a look at the definition and overview of this popular method.
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What are mass email services?
Mass emailing services are offered by different companies and it allows the sending of emails in large quantities to individuals or a group of people. It is basically a software or web system that is developed to allow professionals like online marketers and website owners to send a large quantity of emails to a group of customers.
The system is usually utilized for sending legitimate emails for example emails to subscribers of a particular service or news. The software sends the emails via an SMTP server and other times, it does so directly to the subscribers account. Thanks to improved technology, you can be able to get both web based and standalone softwares that can allow the user to send mass emails.
The service processes the mass email list at reduced rates which has made the service to be very popular among internet marketers. Due to bulk sending modes, majority of third party emailing services like Yahoo and Gmail may detect emails from a mass email service as spam. This means that it may not be seen by the intended target so it will not have attained its objective which was to create awareness and inform the subscriber.
Who uses mass email services?
Since the inception of business, the means of creating awareness of a product or service has changed over time but the concept has not. Today, you will find different methods or channels that can be used by marketers in order to create awareness as well as inform customers.
For example, if you have a few antique pieces or art that you are selling online, online visitors will not be aware about your website or your products. When you think of the internet, think of over 1 billion connected devices and over 1 billion websites. Even with the use of search engines, it will be difficult to know what products a business person is selling online.
Thanks to internet marketers and mass mailing services, users can finally learn when a new product hits the market. If you have a website, you may have gathered emails from interested subscribers finally creating an email list. This list is very valuable as it stands between your products and profits.
Internet marketers, website owners and bloggers will use mass emailing service in order to educate, inform and create awareness about different products and services being offered.
Why use mass email services?
Emails have been a key part for small, medium and large corporations. Designing good emails usually takes practice but the rewards are great as your products and services will be renown to wider customer base. To ensure that you get to reap the benefits, below is why you need to mass email services.
Affordable
As a small business, you can finally reach more customers through emails thanks to the bulk mailing service. When you sign up to many third party services today, they do offer free trial period which can enable you to make a killing if you market yourself well. Majority of third party mass email service usually offer around 2000 emails for free in a month. Others will even allow you to keep the free email account as long as you keep a limit below 2000 emails in a month. If you love the service, you can open an account and you will get to be a charged a monthly fee which is very affordable especially when compared to the benefits that one gets to reap.
Markets your products and services to a wider customer base
The one goal every business person has is to inform customers about their products and sell them in the process. Traditional advertising channels like TV and radio today cannot reach the number of customers that business people are aiming for.
Having an email list of potential subscribers to your website product page as well as your blog will enable you to market not only to the local people but to the wider region. For example, if you have 10,000 visitors to your website daily, 1000 visitors are new and 500 of them get to subscribe, you will have 500 emails. If this were to remain consistent in a month, you will get to create a list of 15,000 emails or more. This number can be converted to buyers thanks to mass email services.
Statistics
Statistics are very important for any business owner as they help in decision making. Bulk mailing services can provide very useful statistics that will enable a business owner to know who opened their email, who read their email, what subjects lines work best and how many links were clicked in the email.
Sending an email and expecting results without having statistics at hand will lead your business nowhere. Your products will not be bought which means you will have to close the business very soon. With statistics, you can finally make tweaks and adjustment of information in the email in order to have results that will benefit you in the end.
Email List management
Mass mailing services allow you to manage your email lists very easily. You can create different groups, update them and delete subscribers who want to opt out. You don’t have to do anything as the system will take care of it. You can use other plug-ins like social media logins to improve how readers subscribe to your newsletters.
What to look for in mass email services?
Below are features that you need to look for:
Responsive email design
Today, everything is going responsive from blogs to websites and now emails. Responsive design allows newsletters and emails to be read across different devices that have varying resolutions. When you are looking for the right mass emailing service, you need to look for one that offers responsive email design.
With this feature, you can get to wow your subscribers every time they get to read your newsletter. The best thing about the feature is that you don’t have to do anything. The feature modifies your emails and newsletters automatically depending with the device being used.
Availability of different forms
When you are creating the perfect newsletter or email, you need to add features that will make them to look stunning and appealing. Exit pop-up, scroll form, shake box and other list builder tools plus many templates will help to make your work easier. For advanced users, you can use the available plain HTML editor to create your own designs.
Ability to create stylish landing pages
Landing pages are the bridge between your customers and your products. The best service should offer users with the ability of creating and publishing landing page in few steps and less time. The landing pages should be mobile ready, the editor should have drag n drop capability and other tools for optimization. This will enable the user to generate high converting sales pages, video pages, squeeze pages and more without even the need of having IT skills.
Auto responders
As a business person or even an online marketer, there are times when you will not be available to answer emails such as at night, during holidays and when on vacation. This does not mean that your business should stop functioning. The best service offers its customers with the auto responder feature. The feature works by providing control of email marketing to the user. One can send follow up cycles, birthday emails, customized offers and many more. You can also refine your relevancy, your timing and accuracy thanks to the simple but time based and actions based messages. This will respond perfectly with your subscribers’ needs and interests.
Stylish email creator
The one main reason you need mass mailing service is the ability to create and send emails. The best service should offer its users with a stylish email creator that has a drag and drop feature. This puts the creative power in the hands of the user. The email creator should be able to make your visions possible thanks to the multiple email templates on offer and limitless editing options. You can add photos, change colors and fonts and add social media buttons. This is achievable through a few clicks.
Email tracking and analysis
Statistics are vital to any marketer as they help in decision making. To ensure that you are able to gather the right statistics, you need to find a service that offers you email tracking, gauging and analysis tools. You can finally make smart decisions in seconds, be able to compare follow ups, measure site conversions, view hourly fluctuations and even group subscribers.
Email list booster
Importing contacts into your email campaigns can be difficult especially if a company does not offer the feature on their system. The best mass mail service should offer you with the ability of importing contacts into your email campaign from different services and mail clients. Some of them include Gmail, Magento and Salesforce. Having a service with this feature will allow you to grow your subscribers from hundreds to thousands and even millions.
Mass email marketing strategies, tips and tricks
The key to achieving great success in marketing is to create messages that stand out. In the cutthroat business world, email marketing has stood out to be one of the best channels not only for business communication but informing users about new products. Below are 4 mass emailing strategies you need to know.
Give something away
The one thing you need to know is that the best content is when you give something away. Customers love freebies whether it’s a free lunch, a free eBook or even a free template. This has been found to have a high rate of success and ensures more clicks and opening or emails.
Go mobile
The world today is connected to the internet thanks to smart devices. As a marketer, you need to know that mobile users are a huge potential. When designing your mails and newsletters, you need to go mobile. You can convert it into one column template, bump up the font size for readability and add a call to action button or message.
Clever subject lines
What every marketer needs to know is that the subject line should not by pass the 60 – 70 character range or what is referred to as the dead zone. According to research, subject lines that have 70 characters and above engage readers in clicking through the content. Those with 49 characters and below have successful open rates.
Setting up an auto-responder
Auto responders can save you greatly especially when you are on holiday or during the night. Remember, you have customers from around the world and due to different time zones; you cannot serve everyone within a single duration. Setting up auto responders will save especially during special occasions like anniversaries and birthdays.
Top 10 Best Mass Email Services Compared
Email marketing is the highest converting traffic source, beating search and social by large margins. Research has shown for every $1 invested, it can produce $42 in returns. Sending out a bulk email campaign to your subscriber list is the best way to generate revenue on demand. Using the mass emailing services below you can quickly and cheaply conduct large email blasts without the need for any programming knowledge.
