Below are features that you need to look for:

Responsive email design

Today, everything is going responsive from blogs to websites and now emails. Responsive design allows newsletters and emails to be read across different devices that have varying resolutions. When you are looking for the right mass emailing service, you need to look for one that offers responsive email design.

With this feature, you can get to wow your subscribers every time they get to read your newsletter. The best thing about the feature is that you don’t have to do anything. The feature modifies your emails and newsletters automatically depending with the device being used.

Availability of different forms

When you are creating the perfect newsletter or email, you need to add features that will make them to look stunning and appealing. Exit pop-up, scroll form, shake box and other list builder tools plus many templates will help to make your work easier. For advanced users, you can use the available plain HTML editor to create your own designs.

Ability to create stylish landing pages

Landing pages are the bridge between your customers and your products. The best service should offer users with the ability of creating and publishing landing page in few steps and less time. The landing pages should be mobile ready, the editor should have drag n drop capability and other tools for optimization. This will enable the user to generate high converting sales pages, video pages, squeeze pages and more without even the need of having IT skills.

Auto responders

As a business person or even an online marketer, there are times when you will not be available to answer emails such as at night, during holidays and when on vacation. This does not mean that your business should stop functioning. The best service offers its customers with the auto responder feature. The feature works by providing control of email marketing to the user. One can send follow up cycles, birthday emails, customized offers and many more. You can also refine your relevancy, your timing and accuracy thanks to the simple but time based and actions based messages. This will respond perfectly with your subscribers’ needs and interests.

Stylish email creator

The one main reason you need mass mailing service is the ability to create and send emails. The best service should offer its users with a stylish email creator that has a drag and drop feature. This puts the creative power in the hands of the user. The email creator should be able to make your visions possible thanks to the multiple email templates on offer and limitless editing options. You can add photos, change colors and fonts and add social media buttons. This is achievable through a few clicks.

Email tracking and analysis

Statistics are vital to any marketer as they help in decision making. To ensure that you are able to gather the right statistics, you need to find a service that offers you email tracking, gauging and analysis tools. You can finally make smart decisions in seconds, be able to compare follow ups, measure site conversions, view hourly fluctuations and even group subscribers.

Email list booster

Importing contacts into your email campaigns can be difficult especially if a company does not offer the feature on their system. The best mass mail service should offer you with the ability of importing contacts into your email campaign from different services and mail clients. Some of them include Gmail, Magento and Salesforce. Having a service with this feature will allow you to grow your subscribers from hundreds to thousands and even millions.