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The rankings and reviews shown on this website are the opinion of the webmaster. Affiliate links are used on this website to receive compensation from mentioned brands which can influence our rankings and reviews. We do not review every software available in the marketplace. We don't guarantee the accuracy of information shown on this website.

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We rank marketing software according to 6 major categories; relevance to category, vendor reputation, ease of use, functionality, pricing & partner program strength. We seek to bring to our audience the most reliable and user friendly software that anybody can use.

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Related Categories

How to optimize your website for the search engines

Learn all the tips and tricks for perfecting your site to perform the best in search results.

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How to find the best keywords for SEO
Every profitable SEO campaign starts with keyword research, learn how to pick the best target phrases.

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How to perform SEO for a website

Learn how to apply search engine optimization techniquest to get more traffic to your site.

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How to rank in local search

If your a small business then you need to learn how to do local SEO to reach nearby customers.

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How to get good quality backlinks
Getting quality backlinks for your website has always been the #1 factor in high search engine rankings.

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Comprehensive SEO Tool

SE Ranking
5 stars

$70 - $550

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Find competitors keywords

Multiple tools included in one

Custom report building

$42 - $202

Custom white label reporting

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Link & keyword research

Advanced website audit

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Multi-feature SEO Tool

SEMrush
WebCEO

$75 - $375

In-depth website analysis

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Great reporting & scalability

15 Tools Included

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Complete Marketing Toolset

Link Assistant

Well established company

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Multiple toolset

Robust interface

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Accurate Rank Tracking

Ninja Outreach

$49 - $599

Auto-contact influencers via email

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Browser plug-in

Easily connect with influencers

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Dedicated Outreach Tool

SEO Profiler

$49 - $999

Google bidding data

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Competition insight

Key word difficulty score

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Built-In Keyword Analysis Tool

SE Ranking

$250 One Time

Directory & content submitter

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Find new link opportunities

Keyword suggestion tool

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Extensive Website Audit

SpyFu

$49 - $299

Custom branded reports

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Find high converting ad copy

Find competitors keywords

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Competition Intelligence Tool

SerpBook

$9 - $329

Good for SEO agencies

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Great charts and reports

Easy to user interface

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Simple Cheap Rank Tracking

BrightLocal

$19 - $64

White-label reporting

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Track Rankings

Audit & Cleanup Citations

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Local SEO Software Leader

4.5 stars
4.5 stars
4.5 stars
4.5 stars
4 stars
4 stars
4 stars
4 stars

$299 One Time

What is Search Engine Optimization Software

Anyone who is involved with online marketing understands the value of an automated tool. And the best tools come in the form of search engine optimization software. These are programs that are automated to do a variety of different tasks. Many of these tools offer a comprehensive set of features.

They allow you to spy on your competition so that you can get a better idea of how you compare as well as how you can use their tactics and strategies to succeed. They also give you a behind the scenes look at your own website by giving you measurable data about your progress. With this information, you can make necessary tweaks and improvements that will make your website more inviting and engaging.

By using this software, you can easily get a huge boost in your traffic, because many allow you to monitor the behavior of your visitors. And this makes it extremely easy to make changes to your site. You also have a better idea of your audience truly is and what they need the most.

This type of product also helps you to perform even the simplest tasks, such as content creation and keyword research. However, it does it on a bigger scale and at a more efficient pace. This helps you to manage your time better and avoid tedious task that can easily be outsourced to technology.

Though you usually hear content marketers and B2B companies discussing different types of search engine optimization tools, this software is used by a variety of other online users as well including bloggers and business owners. It suits anyone who wants exact measurements and metrics of their progress and is tired of doing tedious tasks on their own. 

Why use Search Engine Optimization Software

Search engine optimization software isn't just about getting a behind the scenes look out your metrics, it's about what you're able to do with all of this insider knowledge. It's about being able to get a return on your investment. And if you invest in the right tools, then you'll soon notice that there are an endless amount of benefit.

The most obvious reason for investing in SEO tools is that they will inevitably help your website to become more visible to internet spiders which crawl the search engines for relevant search terms. This is especially the case when it comes to software that takes care of multiple optimization tasks such as keywords searches.

Search engine optimization software also gives you the ability to plan ahead. As you scan your competition's activities, you will be able to notice certain patterns in their behavior. You will be able to quickly learn from their mistakes and benefit from their success. You can easily launch campaigns when you can predict how successful they'll be in the long run.


Another chief benefit of using search engine optimization software is that it helps to identify new opportunities. This is especially true when it comes to monitoring your visitors and customers. By measuring your traffic and finding out which users interact with your brand the most, you can create opportunities to make sales and build solid networks. You'll also know where you can gain the most exposure.

Search engine optimization software can also give you the ability to quickly find and identify popular content from around the web. The best tools allow you to do more than a simple Google search. You can fine-tune your search and get the results that apply most to you and your audience. This takes all of the guess work out of what type of content is likely to go viral.

SEO tools can help you to avoid being penalized by Google. In their quest to get backlinks and higher rankings in the search engines, many marketers result to using black hat tricks. These are techniques which Google strictly forbids. However, with the help of seo software, you can ensure that you never run into this kind of problem. The best companies offer a large range of SEO tools together, under one umbrella and many are built to ensure that you follow the proper guidelines. This can save you both money and frustration.

Perhaps the most important aspect of this type of investment is the amount of time that it will save you. When you deliberately leverage the automation technology involved in these kinds of tools, then you save yourself hundreds of hours of time. This allows you to put your focus towards other areas of your business, such as one-on-one engagement with your clients and visitors.

What To Look For In Search Engine Optimization Software

No seo tool can promise to take your website to the top of a search engine page. However, the best tools are ideal for increasing your website's value, which also helps to increase your rankings in the search engine. When purchasing an seo software, the most important thing to consider is it's list of features. Though there are plenty of software options on the market, not all offer the same capabilities. Below is a list of features you should look for when shopping around.

Daily SEO task manager - Recommends one task a day and offers seo tools to execute the tasks.
Keyword research. Input your keywords and get a list of alternative terms. Or you may be able to put in the name of your website or competitor's site and get a list of these terms.


Competitive analysis - Find out how well your competitors are doing with certain terms as well as how hard it will be for you to rank for them. Also, figure out what types of materials are performing best for them. This is great for creating a sure-fire, winning content marketing strategy.


Monitors engagement - Monitor the growth or decrease of your following. It can show who interacts with your post most so that you can determine who your most valued followers are. In this way you can easily make adjustments to your social media campaign.


Monitors conversion - See how well your visitors are converting to customers. This helps you to figure out if you need to make changes to your website or the flow of your sales funnel.


Duplicate content checks - Find out if any parts of your content matches others on the web. This is great for ensuring that you don't violate Google's term and put your ranking at risk.


Backlink analysis - Research your incoming links and evaluate their quality. Also, analyze your competitor's link building strategy. This is ideal when it comes to improving your ranking.


Traffic analysis - Track your daily drops and increases in traffic. Figure out what areas on your pages need to be updated or redesigned. This can help you to greatly reduce your bounce rate and time on page.


Scheduling - Keep your content fresh, consistent as well as engaging.Manage the blogs posts and articles on your website with editorial calendars. With Co-Schedule. Not only will the help you to build a strong online presence but it will increase your readership.


Curation - Find relevantinformation from a variety of sources and then strategically share it with your audience. Make sure that they are only exposed to the most popular and up-to-date news.


Website auditing - Grade the overall performance of your website within seconds and identify gaps.


Help and support - Search engine optimization can often be very difficult to understand. That's why it can be so helpful to have customer service representatives at your disposale. They provide you with a little extra assistance as well as point to thorough documentation.


Active communities - Customer service isn't the only source of help. Sometimes you'll use a product that has a very active community of users. Look for a company that has a large following on it's blogs and forums.

Search Engine Optimization Software Strategies, Tips and Tricks

Though search engine optimization software can take your content marketing to the next level, it is still very important to be aware of what strategies you should in conjunction with them. Here are a few tips to get the most out of these kind of tools.

Make the most of your competitor's backlinks
One of the most important aspects of search engine optimization is the accumulation of backlinks. When search engines see that a lot of websites have linked back to yours, it sends them a signal that you're an authority. And the more authority you have, the higher up the search engine you go.

Some tools allow you to find out your competitors' backlinks. These sites are very likely to be willing to link back to you as well. When you find sites that are linked to your competitors, email them with a similar article. Make sure your article offers a great deal of value and they just may link back to you.


Make the most of your competitor's keywords
Keywords are the lifeblood of search engine optimization. These are the words that are typed into the search engines when customers are trying to find information, products or services. If your keyword is popular, then you'll see a considerable amount of traffic. However, you need to have a method for choosing the best one.

Certain tools give you the ability to see what keywords your competitors are using. Not only does this give you an idea of what people are looking for, it also allows you to see how the words perform before adding them to your website. You get the benefit of the trial without the error. So monitor your competitions keywords and use the one that performs the best.


Make the most of your competitor's content
The longer people remain on your website, the more likely they are to buy. Ensure that they stick around longer by providing content that is both engaging and valuable. Though this may seem like a no-brainer, it's usually easier said than done.

That's why some tools make it easy for you yo monitor which one of your competitor's articles perform the best. Figure out which posts were shared the most and you may be able to recreate a viral situation. Once you find a topic that's performed well, create an article on the same topic but approach it from a different angle.


Look Within
Sometimes the best tricks has nothing to do with your competitors and everything to do with your own website. In certain cases, you may experience a decrease in traffic or very little engagement. This signifies that there may be an internal, on-page problem that needs to be correct.

Some tools allow you to see things like broken links, bounce rates and conversion rates. Some even offer heat maps so that you can see where customer stop viewing your pages. Do A/B split tests to see which solutions work best. 
 

Top 10 Best Search Engine

Optimization Software Compared

To succeed online your website needs to show up in as many search engine results as possible. For most niches, it's the best type of traffic, people actively searching for your product or service converts much better than showing an ad to somebody. In order for your website to rank high in Google, Yahoo and Bing you need to perform Search Engine Optimization, also known as SEO. To save you a lot of time and money you should use a good search engine optimization tool shown below which will give you specific recommendations on what to change on your website to achieve best optimization. These SEO software applications will also help you find new backlink opportunities which is a very important part of SEO. Most of these web-based apps below have free trials so you can get started today at no cost.

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