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How to optimize your website for the search engines
Learn all the tips and tricks for perfecting your site to perform the best in search results.
How to find the best keywords for SEO
Every profitable SEO campaign starts with keyword research, learn how to pick the best target phrases.
How to perform SEO for a website
Learn how to apply search engine optimization techniquest to get more traffic to your site.
How to get good quality backlinks
Getting quality backlinks for your website has always been the #1 factor in high search engine rankings.
If your a small business then you need to learn how to do local SEO to reach nearby customers.
Easy All-In-One Platform
$42 - $202
Intuitive user interface
Deep website audits
Comprehensive reporting
$19 - $199
White label report
Local rankings by city
Mobile rankings tracked
Complete SEO Rank Tracking
$75 - $375
In-depth website analysis
Great reporting & scalability
15 Tools Included
Powerful Internet Marketing Platform
Good user/reporting management
"Not provided" work-around
Local results tracking
Accurate Rank Tracking
$299 one time
Well established company
Multiple toolset
Robust interface
Comprehensive SEO Platform
$49 - $999
Sophisticated link research
White label reports
Competitive pricing
Comprehensive SEO Tool
$70 - $550
Automated report scheduling
Custom report building
Deep analytical reporting
Industry Leading SEO Tool
$49 - $299
Custom branded reports
Find high converting ad copy
Find competitors keywords
Competition Intelligence Tool
$9 - $329
Good for SEO agencies
Great charts and reports
Easy to user interface
Simple Cheap Rank Tracking
$19 - $64
White-label reporting
Track Rankings
Audit & Cleanup Citations
Local SEO Software Leader
$99 - $450
What is SEO Reporting Software?
This refers to an application designed and developed to provide users with vital information related to their seo strategies. The application allows users who own websites and blogs to know how different seo strategies are responding by providing vital information that will help with decision making.
The application comes with several features such as rank tracker, seo audit tool, social analytics, automated reporting, white label, web and PPC analytics among others. They are designed to be accessible via the internet providing accessibility to tools for users via an intuitive dashboard.
The application helps to cover every step of an SEO campaign of different caliber ranging from rankings to backlinks. There is a wealth of basic and pro level features that makes it a perfect fit for SEO newbie’s and professionals.
Who uses it?
Website owners host their platforms not only to provide users with information, products and services but to earn money in the process. Information is a powerful tool and users look for the most relevant and informative content that helps to make decision making easier. For instance, if a parent wants to know who is the best dentist or pediatrician for their child in the city, they will use the search engine. This means that if a dentist has a website, the parent will find about it and contact them for more information.
This has led many website owners to engage in SEO practices not only to be ranked higher on search engines but to attract more organic traffic to their website. To ensure SEO campaigns are successful, measures must be taken and this is achieved by an seo reporting software. It provides the users with vital information regarding SEO campaigns. So, who uses it?
a.) Website owners
b.) Bloggers
c.) SEO consultants/Digital marketing agencies
Benefits
a.) Provides the user with vital information regarding SEO campaigns
b.) It provides users with a platform where information is congregated in one place
c.) It helps to provide real time data ensuring decision making is easier
d.) The dashboard is intuitive and can be accessed across different devices with ease.
e.) It allows the user to automate reporting
f.) Allows the user to create beautiful reports that are easy to understand
g.) It is packed with a wealth of features.
Why use SEO Reporting Software?
It is important for any website or blog owner to invest in a search engine optimization reporting application and below are reasons why.
Improves decision making
As a website owner, your site is an investment which means it has to generate money for you. To achieve this, you need to engage in SEO best practices that will ensure your site attracts many visitors which lead to high conversion rates and lead generation. Apart from that, one needs to ensure that the website is ranked highly on search engine results. Why?
It is a common belief among online users that websites found on the first page results of a search engine are reputable. This means that visitors will click a link located on the first page more than one located on the other pages.
To achieve the above, you need to set up SEO strategies. Results from the different strategies need to be measured and reports generated. With this application, website owners will be able to monitor different SEO strategies easily and generate reports quickly. This improves decision making.
Allows report generation
Real time data collected from different SEO strategies are inform of numbers. These numbers by themselves are not understable and cannot be easily translated. The application has the ability of generating reports from real time data collected. This allows the users to generate different reports depending with the kind of information one needs.
For example, users have the ability of generating reports for social analytics, Google adwords, search engine ranking, backlinks, paid search, email marketing and referrals among others.
With these reports, a website owner can be able to know if the strategies developed are working or not.
Cost effective
It is costly when you pay an SEO marketer or company to help improve your website ranking as well as your organic traffic only to be disappointed in the end. This can be attributed to poor SEO practices as well as lack of accountability especially when it comes to the performance of SEO campaigns.
As a website owner, this reduces your ROI on the website. When you invest in the application, the reports generated as well as other useful tools will allow you not only to manage the campaigns but to improve your website’s ROI.
This can be attributed to the low cost of the application thanks to the useful features it comes with it.
Intuitive dashboard and no installation
The application is designed with the latest in web technologies. This means that users are able to access the application via different devices. This is because the application can scale itself thanks to responsive frameworks.
It is hosted by the service provider which eliminates the need of any installation on personal computers or servers within your possession. Thanks to this, you don’t have to worry about any upgrades, the amount of disk space it occupies or whether the application infects your computer or files.
This removes the hassle of maintaining the application as it is maintained by the service provider. All you have is access to a dashboard.
What to look for in SEO Reporting Software?
1.) Rank Tracker
Keywords are very important not only to online users but to website owners and search engines. Online users type keywords on the search bar hoping to find relevant information from the billions of websites hosted online. An example of a keyword is “plumber New York.” This will display websites and blogs belonging to plumbers who have content with the above keyword.
When looking for the best search engine optimization reporting application, you need to find one with the rank tracker feature. This helps to monitor one’s SEO performance thanks to search engine rankings and the keywords. The data is presented in form of tables and charts allowing the user to make smart strategic decisions.
2.) Backlink monitor
Backlinks are vital to any content presented on a website. When you back link content, it means you are voting for the credibility of the information found on another website. The right application should allow you to track which backlinks are available, their strengths, the anchor text and more.
3.) SEO Audit Tool
An application with this feature will allow you to analyze, discover and eliminate issues that are common on a website. These issues are known to impact one’s SEO efforts. This allows you to prioritize and even tackle common issues which plague your SEO efforts.
4.) Social analytics
Social media is a vital part when it comes to internet marketing. With this feature, the user can monitor and track engagement across different social media platforms. For example Twitter, Facebook, YouTube, LinkedIn, Google Plus and Instagram among others.
5.) Competitors rank tracking and spying
It is important to know the level your competitors are ranked at. With this feature, you can develop SEO strategies that will help you beat your competitors allowing you to stay ahead.
6.) Web and PPC analytics
This feature allows the users to have the right information from different sources. It helps to analyze your Google analytics data, Facebook ads, Ad words and Google Webmaster tools. You don’t have to open different applications to get the reports you need anymore.
7.) Local results tracking
Your business website needs to be accessible easily to your local customers online. This feature allows you to know if your local SEO efforts are working. You can track search results at the postal code level providing you with accurate performance information.
8.) Global domain tracking
You can easily add domains or pages that you need the application to track. This can be done from any country or in any language you need. This is achievable through different search engines for example Google, Bing and Yahoo among others.
9.) 100% White label
You can add your company logo and color scheme thanks to this feature allowing it to resonate well with your business brand. This can be done across the dashboard as well as available mobile apps. If you are an SEO consultant, you can tell your clients the reports were generated in-house.
10.) Drag and Drop dashboard
The best search engine optimization reporting software needs to have an intuitive dashboard with drag and drop capability. The dashboard provides all vital information on a quick glance. You don’t have to switch between different applications to get the reports you need. For marketers, you can show clients the different metrics which demonstrates your marketing efforts.
11.) Automated reporting
You no longer have to make excel spreadsheets which take hours to complete. With the automated reporting feature, you can generate different types of reports on a particular schedule. All you need is to set different settings and you are done.
12.) Easy report customization
You can finally have the data you need on your report thanks to this feature. It helps to customize a report allowing the user to add, edit and remove elements they don’t need. This allows for brief reports that make meaning and provide useful information and insight.
13.) Easy to use
Unlike excel spreadsheets which require the manual input of data into tables and generation of different charts, the application is easy to use as all the tools require a simple click and results are provided.
14.) Beautiful reports
To make a successful presentation, you need to have easy to understand and beautifully aligned reports. The application can do this for you as the charts are drawn with different colors as well as the numbers, titles and headings. You don’t have to spend a lot of time explaining the information available.
15.) Data export
The right application should allow the user to export the reports and data generated in different formats. For example text, HTML, sql and CSV among others.
SEO software strategies, tips and tricks
a.) Setting up automated SEO client reports
As an SEO consultant or marketer, it is important to keep your client informed at all times. This regards matters on SEO strategies, their performance, the problems and solutions developed. One way of doing so is by providing reports.
The application can help to generate reports without the need of manually doing so. This is attributed to the automated reporting tool. All one needs is to set the date, select the fields’ data should be captured from, add the logo, the comments sections and others. The application should do the rest.
b.) Locating website errors
Every application made will always have bugs and this is true even for websites. Some errors found on websites include dead links, slow page load times, duplicate content and spelling errors. These errors can compromise your ranking as well as your organic traffic. No user wants to click on a link that generates a 404 error or read content that is full of spelling mistakes.
With the application, the marketer has the ability of locating different issues that plague the website. When they are identified, solutions will be provided immediately saving the website from poor ranking and low traffic.
c.) Personalize the reports
It is important to let your clients know that reports on SEO are made specifically for them and their businesses. This will ensure that they appreciate your efforts finally maintaining good relations with your company.
This can be achieved through the white label feature available in the seo reporting software. It allows you to set up the right logo for your client, the business name, email, website and postal address among others. This is done only once and the application will use the information every time reports are generated.
d.) Let the reports speak your client’s native tongue
As an SEO consultant, your relationship with your clients is very important. You will have clients from around the world and to improve relations, you can serve them with reports in their own native tongues. This can be achieved through the application language translator which can convert data and information on a report into the client’s native tongue.
e.) Generate clear and understable reports
It is important to ensure that reports generated are clear for your client. They should be meaningful and easy to understand. You need to know that clients will not pay for reports that they don’t understand. To do so, you need to use color. You can utilize different color schemes which add an extra prominence to key elements in the report. For example title and headings.
You can also separate the data into clearly labeled tables and charts. This will make the data easy to understand at first glance. You can also add relevant comments using explanations. This helps to explain any tech details available in the report.
Top 10 Best SEO Reporting Software Compared
If you're looking to send customized SEO reports to your clients you've come to the right place. Below are the top 10 SEO Reporting Tools that anybody can use to create professional looking reports showing your clients the progress you're making for them. They include rank tracking, website optimization audits, and backlink profile overviews. Often with the SEO reporting tools below they have white label options allowing you to automatically have them sent to your clients from your email address on pre-scheduled times.
