· They make it easy to keep up with social media engagement 

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Social media has made it easy for customers to communicate and reach out to brands. Through social media a customer is able to answer questions, make complaints and voice constructive criticism. Essentially, social networks provide a direct channel to give positive and negative feedback. By using a great social media scheduling tools, it is possible to engage with customers in real time and address their concerns promptly. Productive engagement increases the likelihood of creating and retaining consumer loyalty.

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Reliable statistics by renowned software company Zendek estimate that close to 40% of consumers use social media to voice their opinions about brands. These tools give a company the ability to initiate and respond to all social media messages. Prompt response makes consumers feel valued and appreciated.

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· Enables easy management of multiple social media accounts

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In order to reach a wide customer base, it is necessary to have multiple profiles on multiple social networks. This makes social media management exponentially complex. There a number of reasons why multiple social pages are necessary; different product lines, locations and teams. Imagine how difficult it is to log in and out of individual accounts to engage with customers and update posts. Social media scheduling tools aggregate messages sent through all profiles and networks into a single and manageable spot. This saves time and effort required to manually juggle account

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· Easy personalized management of customer relationships

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Every customer is unique and has specific needs that require to be addressed in a personalized way. Social media scheduling tools are able to keep notes on customers that have been communicated to before. This way it is easy to personalize every conversation and make it appropriate for the particular needs of a specific customer.

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· Enables monitoring of relevant keywords

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Some of the customers who are impressed with a service or product may not necessarily tag a page directly. Most will just mention a brand or product and assume that the message is easily recognizable. Social media scheduling tools come in handy in monitoring social media networks thoroughly to help respond and join such conversations and respond effectively. Social media scheduling tools enable monitoring information across social sites. Such information includes;

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· Direct mention of brand or product offerings

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· Brand adjacent terms help to track customers how show intent to purchase. Brand adjacent terms can be narrowed down to any keyword that can be used to look up a particular product or service.

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· Tracking competitor handles to keep tabs on what competitors are up to. This includes their marketing tactics and customer complaints that they receive.

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Social Media Scheduling Tools analyze the performance of a social media marketing campaign

These tools enable proper analysis of social media marketing campaigns to track the level of performance in order to ascertain the techniques that worked and those that failed. They give accurate data that can be used to dictate which marketing strategy works and can be implemented moving forward. The data social media scheduling tools offer is able to answer questions such as:

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· Which social networks have the widest outreach?

· Which demographic does your content captivate and intrigue? 

· What kinds of posts get the most social media engagement?

· Why phrases and keywords get many clicks?

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This information comes in handy in helping come up with effective social marketing strategies that create brand awareness and boost online visibility. 

 

Social media scheduling tools streamline team collaboration to create a synchronized social media marketing strategy

If you are handling multiple social media accounts that have numerous followers then it may require a joint team effort.

 

Co-ordination and collaboration can be extremely difficult in this case causing confusion such as responding to the same message more than once and having some messages slip through the cracks. A great tool will enable a centralized working system that has a joint inbox that clearly shows what is going on in all the other accounts on different social media platforms.

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These tools increase accountability on social media

Social media is susceptible to being compromised either by hackers or rogue employees looking to vent and destroy the reputation of a person or business. If such an account is hacked or tampered with it can result in debilitating consequences such as loss of potential customer or permanent stain on an already established reputation. An ideal social media scheduling tool should reduce the risk of an account getting compromised by having additional security layers. It should also enable easy visibility to ascertain who is responsible for an inappropriate post.

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Avail a clear and professional way to show reports to stakeholders

Keep in mind that apart from marketers there are other stakeholders interested in looking at the analytics to ascertain just how well social media marketing is progressing. Social media scheduling tools provide easily under stable and digestible information that makes presenting reports effortless.