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How to optimize your website for the search engines
Learn all the tips and tricks for perfecting your site to perform the best in search results.
How to find the best keywords for SEO
Every profitable SEO campaign starts with keyword research, learn how to pick the best target phrases.
How to perform SEO for a website
Learn how to apply search engine optimization techniquest to get more traffic to your site.
How to get good quality backlinks
Getting quality backlinks for your website has always been the #1 factor in high search engine rankings.
If your a small business then you need to learn how to do local SEO to reach nearby customers.
Easy All-In-One Platform
$42 - $202
Intuitive user interface
Deep website audits
Comprehensive reporting
$19 - $199
White label report
Local rankings by city
Mobile rankings tracked
Complete SEO Rank Tracking
$75 - $375
In-depth website analysis
Great reporting & scalability
15 Tools Included
Powerful Internet Marketing Platform
Good user/reporting management
"Not provided" work-around
Local results tracking
Accurate Rank Tracking
$299 one time
Well established company
Multiple toolset
Robust interface
Comprehensive SEO Platform
$49 - $999
Sophisticated link research
White label reports
Competitive pricing
Comprehensive SEO Tool
$70 - $550
Automated report scheduling
Custom report building
Deep analytical reporting
Industry Leading SEO Tool
$49 - $299
Custom branded reports
Find high converting ad copy
Find competitors keywords
Competition Intelligence Tool
$9 - $329
Good for SEO agencies
Great charts and reports
Easy to user interface
Simple Cheap Rank Tracking
$19 - $64
White-label reporting
Track Rankings
Audit & Cleanup Citations
Local SEO Software Leader
$99 - $450
What is Website Optimization Software?
This is an application that contains tools and features designed to improve visibility and ranking through best practices, strategies and tactics. There are several factors that search engines consider when it comes to ranking a website. Some of them include mobile optimization, use of Meta tags, image tags engaging content, organic traffic and keyword placement among others.
These and others are used by website optimization softwares with the purpose of improving a website’s outlook before search engines like Google, Yahoo and Bing. It is not easy to have a website ranked highly. It takes creative strategies and unique tactics in order to ensure a website owner is able to achieve their goals.
Furthermore, competition is too high and you will find other website owners want to beat you at your game and stay ahead. There are several best practices that are used during optimization. They are referred to as white hat seo. This is the use of acceptable techniques and tactics such as backlinks and link building in order to improve visibility and ranking of a website.
Who uses it?
The internet today has provided lots of opportunities for individuals leading to the birth of new entrepreneurs. Their goals are simple – to sell their products and services, attain high customer numbers, make profits and stay ahead of their competitors.
This is not easy but with web optimization software, it is achievable. Today, SEO plays a vital role and by the look of things, it will be playing the same vital role in the future. The need to provide better content and easy access to websites has become the main goal for search engines like Google, Yahoo and Bing. As a website owner, its best to adhere to these best practices in order to improve the rank of your website.
So, who uses website optimization software?
a.) SEO professionals and agencies
b.) Internet marketing professionals
c.) Indepedent webmasters.
Benefits of Web optimization software
Web optimization is crucial for many individuals and businesses with a website especially if they are looking to rank higher and get more business. Here are the benefits of web optimization software.
Increased targeted website traffic
In order for a business website to flourish, it requires traffic. Not just any traffic but targeted website traffic. Why is this so? When you have any traffic, it will be of no importance to you as it will not convert. What this means is you will end up having no online visitors buying your products and services. When you have your website optimized, it allows you to have targeted website traffic which leads to sales and profits.
Greater ROI
The use of web optimization software is used at a low cost to the website owner. As opposed to paid traffic, organic traffic has more relevance and will surely improve your website ranking. The best thing about website optimization apart from it being low cost is that it has a greater ROI. Even when compared with newspaper ads, TV commercials and radio commercials, it still has a greater ROI.
Increased brand awareness
When your website is ranked highly, your brand will be recognized. This is brought about by the misconception many users have. Many users believe that results on the first page are more trustworthy than others. Due to this, people will be familiar with your brand and make more purchases when you are ranked highly.
Why use Website Optimization Software?
Ensures competitive advantage
As a small business, you can set yourself on the path to the big leagues through web optimization. How? When you are the first to market a product that other competitors have not yet been able, you will be able to swallow a much larger share of the market. It will also assure you of a protected market position. This is why it is important to carve a niche out of the market setting you ahead of your competitors. The only way you can achieve this is through best practices incorporated by web optimization software.
Improved marketing positioning
As a business person with a website, one crucial piece of information you need to have in mind is that a solid performance on your SERPs translates into credibility and improved marketing positioning. One way to do so is via search engines. Google and others are great places where a business person can build brand recognition which ensures their products are well placed in the market. When a business secures this and is able to defend its first page organic result, people will trust the business more. This will improve its market position and increase conversion.
Better ROI
The total cost of website optimization can be whatever the budget allows it to be. The amount can be very negligible especially when experts are able to maintain solid page rank and even protect it in the process. A small investment made by the website owner even though it’s negligible, can go a long way and deliver a huge impact. This will depend with the market and the efforts that have been incorporated.
Measurable control
Analytics tools like Google Analytics which is a free tool allows marketers to be able to monitor web properties. Thanks to the use of website optimization software, experts can utilize this information which will help improve page rank as well as the performance of their SERPs. Through consistent monitoring, split testing and responsive action, experts will be able to predict as well as protect and improve the position of a brand in its SERPs.
Improved targeted traffic
Today, it can be said to be the age of inbound marketing. This is where targets exist in the World Wide Web with the sole purpose of consuming information which has been put forth by responsive marketers. When it comes to success, only those who know their customer needs and search behavior can improve their targeted traffic. This is because they will be able to tailor their web presence and content accordingly. This will definitely translate into more warm leads and better conversion figures.
When you get any traffic to your website, your conversion rates will be low. This is because the online users will not be interested in buying any products you are selling. All they will do is browse through and exit quickly.
What to look for in Website Optimization Software?
1. Rank monitoring capability
This feature will enable you to check on the position of your website among the available search engines like Google, Bing and Yahoo. You will know which keywords it’s ranked for, how many searches have been made for that keyword, how your competitors are ranked and many more.
2. Spy on your competitors ranking
As a business person, you want to stay ahead of your competitor. One way you can do so is by spying on your competitors ranking. Know which of your competitor’s keyword is getting more searches, the number of visitors they have and the page that gets the most visitors among others.
3. Know your competitors Adword strategies
The best application should allow you to analyze Google Adwords of your competitors. This will greatly improve your own Adword campaign. If your campaigns do not deliver a positive ROI, you can make decisions to change. You can learn which keywords get most paid traffic and which ads are clicked the most among others.
4. Website auditing
A website with errors will definitely influence its ranking negatively. Furthermore it will lead to a bad user experience. This is not what you want. When choosing website optimization software, select one with web auditing capability. This will help you to know the errors and resolve them to improve ranking.
5. Link analysis
What you need to know is that good links can improve your web page rank while bad links will lead to you being penalized. The best application needs to have a link analysis feature. This will help you to know which links are good and which are bad.
6. Link building capability
When it comes to backlinks, quality is more important than quantity. Past webmasters confused link building with spamming. Today, backlinks are very valuable and when you have yours optimized well, you will be assured of targeted traffic. This equals more customers, more sales and profits.
7. Keyword research
Keywords are known to be the cornerstone of a website. They are incorporated into content and allow online visitors to locate your website by searching. Before coming up with any content, it is important to come up with valuable keywords. The best web optimization software should have keyword research capability.
8. Monitor your social pages
Social media plays an important part and it allows business owners today to stay in touch with current and old customers. It is important to stay in the know about your social media pages. You need to know who is talking about your company, any positive or negative reviews and many more.
9. Easy to customize report generator
Reports are vital for any business and it is important to develop professional and beautiful reports. The best web optimization software should provide this capability. Not only will the reports gather the needed data but they should be customizable. Options include adding brand name and logo.
10. Great collaborating tool
When you have a team of experts, you need a way of delegating tasks and getting results. The best application should allow for collaboration. It should include multi user features which allow one to assign projects and tools to different individuals.
11. Sitemap generation tool
Your website needs to be indexed and the only way you can achieve this is by generating a sitemap. This xml document is submitted through the Google Webmaster page where the Google bot will crawl through your pages and index them.
12. Internal link optimization tool
This helps to establish your site theme allowing you to get the most out of the semantic search. Thanks to page authority analysis, one will be able to see which pages are considered authoritative by search engines and which are not.
13. Automated report scheduling
It is quite a difficult job to generate reports every second and every minute of the day. The best application needs to provide an automated report scheduling feature. This will allow the application to generate reports and send them via email to the client and other experts.
Website Optimization Software strategies, tips and tricks
Remove website errors
As earlier noted, it is important to remove website errors. Errors will not only harm your Google ranking but they will also provide a poor user experience. Some of the errors present include technical errors, spelling mistakes, missing links and poor webpage elements.
When you eliminate these errors, you provide the search engine with a clear path to index the pages on your website. This will result in improved ranking which increases your targeted traffic leading to higher conversion rates, more sales and profits.
Optimize your pages
Once you have conducted a website audit, you will have identified the many errors it contains. When it comes to page optimization, there are a few things you need to do. First, make sure that the URL for the page is working and not broken. If your page contains links you don’t want the search engine bot to follow, place the no follow link. The page should have a clear title and not just something like “untitled 1” or “title page 1”. A good example of a page title is privacy policy or contact us. These pages should have the contact form or content that resembles the title. This will allow the crawl bot to display your content in the right manner.
Link building
Link building tools should follow Google’s and other search engine best practices. It should help you to build high quality links that last. The links provide a way for users to navigate through a website. Link building is one of the hardest jobs which even SEO experts have agreed.
With web optimization software, you can be able to overcome this hurdle. Search engines use links in order to discover new pages and also determine how a page should rank in its results. When the bot has crawled through the pages, it will extract the content and add it to its indexes. When this is done, it will determine how to rank the web page. If the link is of high quality, you will definitely improve your rank position.
Keywords research
Valuable keywords will definitely build your website and allow you to attract new visitors to your website. As a website owner, it is important to use the right tool in order to find valuable keywords for your website. The time and effort you invest will definitely pay off in the end. Find keywords that attract targeted traffic to your website. Look at keywords with a lower price per click on Google Adwords and look for those which you can easily rank. Furthermore, look at what your competitors are using and find those keywords that have a greater ROI. To achieve all this, you need to research.
Top 10 Best Website Optimization
Software Compared
Optimizing your website for the search engines is one of the easiest ways you can attract more targeted traffic to your site. Sometimes making just a few fixes is all that's needed to make a difference plus you can uncover hiddent technical issues you didn't know were present. We've reviewed 10 of the best site optimization tools below so you can find exactly what you're looking for. You don't need any programming or coding knowledge to use these tools and often they're free to get started so you can be setup within a few minutes from now and learn what you need to change on your website to achieve the best results possible.
