Now let’s talk about some of the features of Bloom WordPress Plugin:

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• As I have mentioned below in the Integrations section, Bloom allows you to integrate your WordPress website with almost all of the popular email marketing service providers. You can add as many user accounts in your website as you want. You can manage as many subscriber lists as you want, and each of those subscriber lists can be associated with different opt-in forms and popups.

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• If, let’s say, you run two WordPress blogs, and want to use Bloom on both without having to manually set it up for each blog, you can export your Bloom settings from one blog and import them into the other. This is a real time saver for those who have dozens of websites.

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• All of your opt-in forms and popups are retina ready and responsive. This means that no matter what device your users are viewing your site on, the popups and forms will not get distorted at all. This is very important because many users nowadays use mobile devices (Android phones, iPhones etc) to browse the internet.

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• Bloom provides you with detailed statistics and reports of your email subscribers. It gives you insights into how your blog is converting, which pages are converting better, which opt-in forms or popups are bringing in the most email subscribers and much more. All of these statistics are generated in real time, as they happen.

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• You can create different A/B split tests for your website. You can create different opt-in form designs and popup designs, add different text/headlines/CTAs, and see which popups/forms convert better. This is very useful as it can help to increase your conversion rate without much efforts.

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• You can choose to display a particular popup on specific pages of your website. You can set it to display on specific post types and categories. You can hide it on specific posts or pages. You can use different animations and options for your popups. You can use automatic fly-ins, inline opt-ins, automatic popups, opt-in widgets etc. You can also choose to display opt-in forms below content (for example, at the end of your blog posts).

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• Widget opt-in forms are suitable for sidebars of your blog or website. Inline opt-in forms are useful when you need to add a form at a specific location in a page (for example, after the first 3 paragraphs in your content). Automatic popups can be set to display after a specific amount of time, or when users scrolls to the bottom of posts, or when they leave a comment on your blog. This is very useful as it targets users have shown interest in your content and have engaged in one way or another. The same goes for automatic fly-ins. These forms show up in the bottom right corners of pages, and are great for grabbing your users’ attention.

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• Below Content opt-in forms are useful for blog posts. You can show these at the end of your blog posts to allow users to easily subscribe after reading your content. Content Lock opt-in forms can be used to lock certain pieces of your content unless users subscribe. This is useful if you have some premium content or a content upgrade (like a PDF report, podcast etc). You can ask your users to subscribe in order to get access to that content upgrade. This might not be suitable for beginners, as it requires you to create something of high value that can be considered as a content upgrade.

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• As I have said above, Bloom dashboard provides you with lots of statistics and details. These statistics include - past 12 months graph of sign ups, average list growth, average conversion rate, average list growth, number of impressions and conversions and much more.

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• You can use any color combination in your opt-in forms and popups. This is very useful to make them suitable for your website design.

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• You can use customized edges and borders in your forms and popups to give them an attractive look.

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• You can add images in your popups and forms, and choose to display them to the right, left, below or above your text.

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• Bloom gives you 115 pre-designed templates that can be used to create your popups and opt-in forms with a few clicks. You don’t need to do any coding whatsoever.

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• Bloom also gives you 80 in-built fonts that allow you to further customize your popups and opt-in forms. This is very useful because in many cases, the default fonts in your forms are not going to match with those of your website’s content.