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How to get good quality backlinks
Getting quality backlinks for your website has always been the #1 factor in high search engine rankings.
How To Get Good Quality Backlinks
Some of the best form of advertising is word of mouth. Sure, one satisfied customer is great, but a large group of happy people is even better. In the online world, we refer to this type of advertising as "backlinks". Backlinking to someone else's website is a way of saying that this site offers quality content. They have something important to say.
And not only do everyday users take this form of "word of mouth" seriously, but so do the search engines. Whenever Google or any other search engine notices that a site is getting a lot of backlinks from many different sites, they automatically assume that this website is an authority. It's then steadily pushed higher and higher up the search engine. And if the site gets enough of these backlinks, it makes it to the number one spot.
If you're interested in becoming number one, or at least getting to the first page of the search engine, your best bet is to get as many backlinks as you can. It's your job to ensure that your url reaches as many different websites as possible. And there are a lot of different ways to go about this. Let's talk about how to get good quality backlinks as well as the strategies behind them.
The Most Common Methods
Now that you're familiar with what backlinks are and how important they are to the success of your business, let's take a moment to discuss five of the most popular strategies for getting backlinks. One of the most common and probably oldest forms of getting backlinks for your website is through the broken link method. This is a technique in which you contact a website owner and let them know that one of their links is broken. You then offer a link to replace the old one--yours to be exact. This method usually works well because you've just done the site owner a favor by pointing out a very costly error.
Guest blogging is another great way to secure backlinks and, at the same time, reach a whole new audience. You simply write a blog post and then offer it to another website. In turn, they post it on their website and it links back to yours. It's a win-win for everyone. The audience gets to hear a different perspective, the website owner gets fresh content for their site and you get an awesome backlink. This strategy works wonders for people who want to build larger social media followings and become an influencer.
Sometimes you need to reverse engineer what your competition is doing in order to understand what works for them. In other words, you need to do a little spying. Sometimes you need to know more about what keywords they are using. For example, sites like SEObook allows you to compare keywords between sites:
However, in this case, you need to find out which websites are referring to them and their content the most. Similar web is another competitor analysis site, but it also shows you the traffic sources:
This technique requires you to stay up to date on all of your closest competitor's marketing strategies. You need to learn their system well enough to figure out where their traffic is coming from because then you'll know where to market the content for your own site.
Backlinks can occasionally come in the form of infographics. An infographic is simply content that has been condensed and organized into attention-grabbing visuals. In fact, according to Hubspot, 34% of marketers rely on visual assets more than blogging--even more than videos. Websites love to share this type of content because they know how much people enjoy visual data. A good infographic can go viral rather quickly.
Not every backlink technique is complicated. Sometimes it only takes a little everyday logic. One of the biggest ways to get backlinks is to actually promote your content. Even if your content is great, it's still a good idea to reach out to as many people and networks as possible in order to get a certain amount of exposure. Securing quality backlinks is sometimes just a matter of making people aware of the fact that your content exists.
If you have allotted a budget towards securing backlinks, then you can always consider paying for them. There are websites that offer backlinks in bulk for those who are willing to purchase them.
The Most Common Strategies
As you can see, building quality links is pretty straight forward if you're aware of your options. But before you put these techniques into practice, let's go a little deeper into the best ways to execute each of them.
Searching the web for broken link sounds like a tedious task, that is until you find out how to automate this process. The great thing about the broken link strategy is that you don't have to do this manually. There are tools and plugins dedicated to helping you locate these links. For instance, Dead Link Checker is a popular and free tool that you can use online.
Broken Link Check is another.
Also, if you're using Wordpress, you can install the Broken Link Checker plugin. When you approach the owner of the site, put an emphasis on the fact that you wanted to help the person or, if it's a website you actually visit from time to time, tell them that you enjoy their website and just wanted to make sure they were aware of the broken link and then suggest one of your own.
When it comes to guest blogging, your main focus should be on providing the best quality content possible. No one is going to want to post your content to their website if it doesn't add value of some sort. Also, make sure that this content is geared towards your niche. The key is to get relevant traffic to your site. Blog tyrant says it best, "It’s about getting relevant traffic to your site and then funneling those visitors to an outcome."
There are also automated ways to spy on your competition. In fact, if you do a quick search in Google, you'll find that there are more than a handful of tools that can help you figure out where your competitors are getting their traffic from. As you can see, Moz has one of the more popular analysis tools. If you can find out which websites are giving them the most backlinks, you'll be able to reach out to these sites and suggest some of your content. They obviously enjoy posting content in your niche so it's almost a guarantee backlink.
Focus on creating a well-designed and informative infographic and the rest will take care of itself. There are many websites dedicated almost exclusively to infographic creation. Canva is a great place to create unique designs.
If you don't like building things from scratch, you can always sign up with Piktochart which allows you to choose templates.
There's also the option of hiring professionals to do the job for you. Just remember to always embed the link to your website into the infographic. This way, whoever posts it to their site will automatically give you a backlink.
When promoting your content, one of the best strategies to contact bloggers or websites that run monthly or weekly roundups. You can use Google to search for these individuals. In the search bar type “keyword + roundup.”
It's best to narrow your search time down to the past week or month. Then contact the owner, introduce your website and send a link to one of your best guides or tutorials. If they find your content helpful, they'll add you to their list.
Paying for links is pretty straight forward if you can find a reputable website. It's important to pay attention the reviews. Also, make sure you're fully aware of how each site ranks before making a purchase.
Dos, Don'ts and Things You Need To Be Aware Of
It's worth it to list a few dos and don'ts to keep in mind throughout each process:
- Whenever you approach a website owner, whether it's to let them know they have a broken link, talk about a guest posting job or to promote your content, always be aware of the person's time. Make sure that your emails are short and get straight to the point.
- Don't be afraid to spend both money and time on a good infographic. If done well, the ROI will be pretty significant. If you'd like to know more about how to approach website owners with your infographic, then check out this extremely helpful video by Backlinko's Brian Dean
-Though many individuals purchase links, this practice is frowned upon in the content marketing community. In fact, it's often referred to as a black hat trick. Most marketers caution against it because Google has expressly labeled it as a "link scheme". So it's best to be cautious and consider all of the potential consequences before purchasing them.
Though there are a lot of options to choose from, the most common involve finding broken links, guest blogging, paying attention to what your competition is doing, creating awesome infographics, promoting your content and sometimes purchasing the links. And each of these tactics has it's own rules and etiquette that you need to be aware of. If you are diligent and avoid the most common pitfalls, then you'll be able to build stellar backlinks in no time.