Now let’s talk about some of the popular features of Hover Owl:

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• Hover Owl provides comprehensive reports of your users’ activities, that allow you to see exactly how users navigate through your website.

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• You can use Hover Owl’s web analytics tool to see which parts you need to improve to increase your sales and conversions.

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• You can get complete visitor timeline which helps you to understand exactly who your users are, where they come from, which devices they use while browsing your website, how much time they spend on each page and much more.

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• Hover Owl provides you real time reporting of your visitors to see their activities as they happen. You can also playback all of the recorded screencasts at a later time.

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• Since Hover Owl provides you with video recordings of your visitors, you can literally see each and every action taken by them, no matter how many users you have on your website.

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• You can see how users interact with your website on desktop devices as well as mobile devices. This is important because if, for example, you are getting high bounce rates in mobile devices, you can check your visitors’ activities on those devices to understand why their engagement is low.

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• If you publish a lot of content on your website (like on a blog), you can see which content pieces your users interact with the most, where in a blog post they lose interest etc.

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• If you have a few buttons or calls-to-action included on your product pages or within your content, you can check their effectiveness and see if you need to make any changes to improve their performance.

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• Hover Owl is very useful for E-commerce websites as well. All E-commerce websites need to check the performance of their product pages to see how well they are converting. They also need to check why and when users are leaving their websites or abandoning the checkout process, because by understanding this, they can increase product sales and conversions.

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• Hover Owl provides mouse hover and click heatmaps. Mouse hover heatmaps allow you to see exactly where your visitors are focusing on your website. Click heatmaps allow you to see how effective your links and calls-to-action are. Click heatmaps give you detailed reports of where people click on your website. This is important because if they’re not clicking on important parts of your website (where you want them to click), it will directly affect your conversions and engagement rate.

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• Hover Owl provides you built-in website usability tools. With these tools, it is impossible for you to miss any of the user activities and interactions.

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• Conversion funnels in Hover Owl show you the journey of a user from the entry page to the page where he/she completes a certain action. This page can be your checkout page or newsletter landing page. Having this data is necessary because it shows you exactly where your conversion funnels are weak. You can then analyze and improve those parts of your funnels.

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• If you have ever used a software that is designed for large corporations, you will notice that Hover Owl comes pretty close to that. Just in case you don’t know, enterprise software used by corporations are filled with lots of features that help those corporations analyze and measure the data on a very large scale. I’m not saying that Hover Owl is better than such enterprise software. What I’m saying is that Hover Owl offers lots of such enterprise-class solutions and features at very low costs. And sure, Hover Owl has its own Enterprise plan, which can definitely be used for large companies and corporations.