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Improvely Review

Improvely is a click fraud monitoring and conversion tracking software launched in 2009. It is used by thousands of companies all over the world.

  • You can use it to create customer profiles for each of your website visitors automatically.

  • You can share your reports with your team and clients, using Improvely’s exporting features.

  • You can monitor your paid campaigns and advertisements to see if you are getting fraud clicks or invalid clicks. This saves you a great deal of money.

  • And much more.

Improvely Advantages

There are many advantages of using Improvely, such as:

  • You can quickly change your plan of action based on incoming search queries, inbound links and other data, to suite your needs and get more results. All the statistics that you see in your reports are updated in real time, so you see exactly what your users are doing on your website at any given moment.

  • Improvely has built-in split testing features that allow you to test multiple versions of your landing pages easily. You can send traffic to different versions of your landing pages and see which of those converts the best.

  • You can save a lot of money by preventing suspicious clicks on your advertisements. This is especially useful in pay per click (PPC) ads.

  • You get access to all of your statistics in one place - whether it is SEO, social media, paid campaigns, keywords etc.

  • Improvely gives you a lot of information about your website visitors and it also builds visitor profiles for every single visitor of your website. This helps you understand what kind of audience engages the most with your website, so you can build similar kinds of audiences in the future to get more results and conversions.

Improvely Disadvantages

Here are some of the limitations of Improvely:

  • Improvely does not provide client side software to their customers. Client side software means something people can download and install on their computers. This comes in handy in many cases, as you don’t have to login to your online dashboard every time you want to use the software.

  • Considering how popular Improvely is, it is kind of disappointing that they don’t provide apps for Android or iPhone.

  • Although Improvely provides a free trial of their software, there is no lifetime free version of it.

  • The agency plans of Improvely are a bit costly.

  • Improvely does not provide heatmap reports for click and scroll analytics.

Who Is Improvely Ideal For?

If you regularly run paid advertising campaigns and want to track their performance, Improvely is one of the best tools you can find.


With features like conversion tracking and split testing, Improvely is definitely a tool that is useful for medium to large sized websites.


However, if you are just starting out and haven’t run many paid advertising campaigns for your website, you might want to wait a little bit before you invest in this tool.

Improvely Signup Process

First of all, you need to create an account on Improvely. When you sign up, you automatically get a 14-day free trial, and after that you can upgrade to whichever plan you find useful.


Once you’ve created an account, you will have to create a new project:



After that, if needed, you can add users under your account. To do that, click on the gear icon on the right hand side and click Manage Users. You need to enter their first name, last name, email address, account password, select which projects they will have access to, and access level (Reporting Only or Full).

Improvely Ease of Use

Once you’ve logged into your account, you will notice that Improvely is very easy to use. Its interface is clean and neatly organized.


You can browse through different traffic performance reports such as organic traffic reports, advertising traffic reports, link reports etc.


Improvely also provides you with tracking tools to get an idea of who your visitors are, what they do on your website etc.


Right below the traffic reports, you can find click fraud reports for your website.


Because of such advanced tools, Improvely can help you lower your customer acquisition costs.

Improvely Features

Now let’s talk in detail about the features offered by Improvely:

  • You can run A/B split tests on your landing pages without investing in third party tools. You just need to create landing pages and tell Improvely which pages you want to compare. Improvely will then track the clicks and performance of all of those pages and tell you which pages are converting the best.

  • Improvely gives you powerful conversion tracking reports so that you can check how many conversions you are getting from each of your traffic sources. For example, if your website is getting traffic from search engines, social media and pay per click campaigns, Improvely can track each and every visitor that comes to your website through these sources, and tell you how many conversions you got from each source.

  • Improvely can send you email and audio notifications whenever you get new conversions or some suspicious clicks. Improvely will tell you the IP address and location of the user, how many times he/she has visited your website in the past, and how many conversions you got from that user.

  • You can create visitor profile for each of your visitors. A visitor profile will include things like visitor’s name, email address, geographical location, IP address, number of visits, number of conversions etc. You can use these visitor profiles to further improve your website performance and get better results in future.

  • If you are an advanced user, you can customize your conversion attribution model, segment your traffic by different dimensions such as traffic sources, device types, locations etc.

  • You can get detailed click fraud reports that include things like referral URLs, user’s IP address, exact date and time of click etc. All click fraud statistics are calculated in real time, so you don’t have to wait to measure the performance of your paid campaigns.

  • If you are an affiliate marketer, Improvely provides lots of features that you can use to increase your revenue and traffic. These features include - integration with dozens of affiliate networks, affiliate link cloaking, commission source tracking and much more.

  • The features provided by Improvely for tracking affiliate conversions are really useful for any affiliate marketer. Many affiliate marketers use different channels to promote their products and get traffic to their landing pages. They use SEO, social media, paid advertising and many other traffic sources to generate a steady flow of visitors to their websites. Improvely helps affiliate marketers to track and analyze clicks, leads and conversions from each and every traffic source. This is really important as it helps affiliate marketers decide whether they should stop investing in one or more of their traffic sources.

Improvely Integration's
Improvely Pricing

Improvely offers 4 subscription plans, each of which comes with a 14-day free trial. The plans are - Freelancer, Startup, Small Agency and Large Agency.


Freelancer plan is useful for people who are working alone, and are just starting out. This plan has a limit of 10,000 visits per month. This plan is good for individuals who want to track their conversions and revenue, and want to have access to advanced features like click fraud protecion and split testing.


Startup plan is useful for small teams or startups. This plan has a limit of 50,000 visits per month. This plan is good for people who want to have all advanced features and want to manage multiple users in their Improvely account.


Small Agency plan is useful for small to medium sized companies. This plan has a limit of 100,000 visits per month. This plan is good for agencies that have several clients to manage and want to provide their clients with advanced reporting and statistics of their websites and conversions.


Large Agency plan is useful for medium to large sized companies. This plan has a limit of 250,000 visitors per month. This plan is good for large organizations that have big clients and customers, and want to provide comprehensive analytics and white labeled reports to their clients.

Improvely Support

Improvely provides several support channels:

  • You can check out their blog for some in-depth articles and tutorials.

  • You can browse through their knowledge base to read frequently asked questions, feature guides and more.

  • And of course, you can tweet them at @improvelycom

Improvely Reputation

Improvely is used by thousands of companies all over the world, including, ShortStack, Perfect Audience, Shiply, Make A Wish and many more.


Improvely has also partnered with Crazy Egg to offer discounted prices.


Because of so many awesome features provided by Improvely, it has been mentioned and reviewed on many blogs and news sites such as PRWeb, Pandia, IMsource, Bombchelle, MarketingTechBlog, FetchProfits and many more.

Improvely Conclusion

To conclude, I would say that Improvely is great a option for you if you are looking to lower your customer acquisition costs, prevent click fraud on your paid campaigns, perform A/B split tests on your landing pages, and improve your website conversions.


About Abhay Hendre

Hi guys! I’m Abhay. I’m a digital marketing enthusiast and an online entrepreneur. I provide content writing services specifically to the digital marketing community. Do you want me to write digital marketing content for you? Then drop me a message on Twitter and let’s get started!

Improvely integrates with a variety of tools and services, including:

  • Segment - Improvely integrates with Segment to manage all the analytics tags on your website. You just need to add Segment code once, select which analytics services you use, and then manage all of those analytics services through Segment. So anytime you want to add a new analytics service to your website, you just need to update it in Segment.

  • WooCommerce - You can use Improvely to track each and every conversion, lead and sale on your E-commerce website using WooCommerce integration.

  • Shopify - Similar to WooCommerce, if you use Shopify, you can easily add Improvely to your store and start tracking your sales instantly.

  • Volusion - Volusion is a shopping cart software that you can use to build your E-commerce store, and Improvely integrates with it seamlessly.

  • BigCommerce - This is another E-commerce solution that Improvely integrates with.

  • MailChimp - MailChimp is a popular email marketing service provider. You can integrate Improvely with MailChimp to track clicks, sign-ups and sales you generate from your email marketing campaigns.

  • API integration - If you are an advanced user, you can use Improvely’s API to generate statistics about what’s happening on your website and integrate them anywhere you want using the API.

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