As many as a quarter of businesses can open up your email, if you send one to them.
Additionally, your email marketing strategy can be as much as 40 times better than Facebook or Twitter when acquiring customers.

Engaging email marketing campaigns require you to be different. Every small business needs a good email marketing strategy to reach out to customers. Here is one of the best email marketing methods that you can use to help your mails be discovered and read by those who matter.

If the customer knows you, they are 70% more likely to open your mail than when they do not.

So, what works?

When compared with monetary terms, email marketing is considered to be the cheapest path that is available to the marketers. Email marketing doesn’t mean that you keep on sending bulk messages to everyone.

Separate your customers - it could be by income level or their previous history. Every email that goes out needs to be addressed to a specific audience.

Often, it is the proposal that counts the most. Email marketing can be useful when you are advertising low price stuff where the value of the creation does not rationalize the more costly advertising paths. Here is how you can benefit with an email marketing approach.

1.) Email Marketing is Cost Effective
Email Marketing won’t cost you as much as direct marketing would. Moreover, when you opt for email marketing, your target audience is narrowed.

You know whom to send across your message and whom to set aside. You know who would be interested in knowing about your business and would thus brand loyalty by giving them specific information. If you want your business to grow and keep your marketing expenses low, email marketing is the way to go.

2.) Email Marketing lets you track data and information
With email marketing, you can track your customers activity like; who opens your email, who goes through the links specified in the email as well as how many conversations actually turn into sales. Email Marketing lets you know who marks your email as spam, how many unsubscribe and how many forward within their circles and hence expanding your reach.

3.) You can schedule your work
No one can possibly schedule his/her direct marketing campaigns but one can possibly schedule emails week and months in advance; hence making email marketing not just cost effective but also less time consuming.

4.) The response is FAST
The email marketing process is immediate. Hence you don’t have to wait for days or weeks or even months for your customer to reach you after looking at an ad or hoarding.

How do You Improve Your Return on Investment

Email marketing yields as much as 4,300% Return On Investment if you’re doing business in the United States.

In fact, another statistic suggests that for every $1 you spend on email marketing, you would be earning back a whopping $41. If that doesn’t mean some solid ROI, what does?

First, you need to know why you want to start this marketing endeavour – your goal should be in mind. Email marketing presents a great way to spread awareness among your customers. Email marketing is more than newsletters – you don’t just write and send off everything. Today, the concept is to personalize your emails and send them in a timely, targeted manner. Here’s what you essentially need to do:

1.) Plan the content

Why do you need email marketing? It’s important to outline your goals first. Understand what you’re looking to do – are you looking for increasing sales or building awareness? Are you looking to nurture leads? Getting the facts straight and out of the way is the first step.

Remember that email marketing is a lot more than a newsletter and you cannot afford to send simple email bursts that just put across a mundane call to action. It’s more about sending timely, targeted and focused emails to your customers today, addressing their needs.

2.) Brainstorm
It’s important to brainstorm your plan daily, to ensure that you’re on the right track. You can:
- Make an inventory of the content you already have with you
- Come up with different content ideas and brainstorm as to what your customers problems are
- Ask customers what they expect from you in the emails itself
- Take a look at the email campaigns of you competitors to know what can work for you (and cannot).

3.) Connect with your customers by having a survey
Include a survey link in your mail itself. The survey can be just a two minute questionnaire. You can create surveys easily using services like ActiveTrail helps understand everything you need to know. It can carry out surveys and even do some solid A/B testing. You can create different types of surveys easily, and send out different versions of the same email, to know which one works better.